About Nic Fren.

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Where strategy meets scale — and brands become market leaders

 

Founded by media strategist and award-winning marketer Nic Fren, Bespoke Media Group is a powerhouse in real estate marketing, branding, and digital communication.

 

With a footprint that spans nine countries and more than 1,600 members, Bespoke Media is trusted by agents, executives, and real estate networks alike to deliver marketing strategies that not only make an impact — but drive measurable results.

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From record-breaking growth to industry-wide influence

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Nic is widely recognised as one of the most innovative voices in real estate media. He’s a pioneer of social media-driven sales, and the strategist behind two of the fastest-growing real estate media brands in Australasia:  

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* Real Estate Today – New Zealand: Launched from scratch and taken to the number one position in just 90 days  

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* Real Estate Today – Australia: Launched nationally and scaled in a record-breaking three weeks

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This is more than marketing. It’s momentum — and it’s the foundation of Bespoke’s signature 'Build a Brand in 90 Days' program, where agents and business owners learn the exact steps to accelerate visibility, engagement, and trust in any market.

 

A foundation built on innovation

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Nic’s career in marketing began not in real estate, but in music — a former pastry chef turned recording artist who cracked the top three of the ABC Indie Charts and was shortlisted for Best Pop Song of the Year at the ABC Music Awards in 2005.

 

It was here he mastered audience engagement, performance marketing, and personal branding — skills that would later drive his success in real estate and digital media.

 

After transitioning into real estate in Sydney’s Eastern Suburbs, Nic quickly rose to prominence. In 2015, he became the first real estate agent in Australia to list and sell a property entirely through Facebook — an industry milestone that was replicated weeks later and widely covered by the media.

 

His work earned him recognition as a REB Awards finalist (2017), Australia’s top real estate marketer on Instagram (2019), and one of the top six social media marketers in Australasia by the Social Media Marketing Institute.

 

The rise of Bespoke Media Group

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Established in 2018, Bespoke Media Group was built to fill a critical gap: delivering high-impact, easy-to-implement marketing for agents and brands ready to lead. What started as a side project quickly evolved into an international agency recognised for innovation, speed, and results.

 

By 2021, Bespoke Media had earned multiple accolades including:  

– Best App or Tool (for the Bespoke Agent Portal)  

– Most Influential Marketing Agency in Real Estate  

– Social Media Educator of the Year  

– Social Media Marketer of the Year in Real Estate

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Bespoke Media Group is now the trusted marketing partner for leading real estate networks, delivering tailored strategies that support recruitment, retention, and brand alignment across large-scale teams.

 

A media agency that builds more than campaigns

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In 2023, Nic extended Bespoke’s impact by creating a dedicated media arm. Real Estate Today, now operating in New Zealand, India, and Australia, became the first industry publication of its kind in New Zealand— offering independent commentary, elevated storytelling, and real-time insight into a fast-evolving sector.

 

All Real Estate Today titles now sit at the top of their respective markets, proof that smart positioning and content with purpose drives trust, engagement, and reach.

 

The Bespoke advantage

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At the core of Bespoke Media Group is a single mission: to help professionals become powerful brands. With tools spanning social media, SMS, email, and print, plus access to a full suite of training, lead generation systems, and one-on-one guidance, Bespoke Media isn’t just a service. It’s a strategic partner.

 

Whether working with an independent agent or an international network, the results are the same: clarity, confidence, and cut-through marketing that delivers.

 

For professionals serious about leading their market — not just surviving it — Bespoke Media Group is where strategy meets execution.