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Nic Fren
A little bit about Nic which you likely didn’t know!
So, most of you would know Nic for his Award-winning social media skills and as an equally renowned real estate agent.
But Nic had a very different start to his professional career, with his earlier years commencing as a shy pastry chef in Newcastle before Nic embarked on a path which saw him recording original music to become an acclaimed singer & model.
During his singing career, Nic recorded a number of top ten singles with a song hitting #3 on the Newcastle, Upper & Lower Hunter charts, which put him in the position of being a finalist for best Pop song of the year at the 2005 ABC Music Awards
But one of the proudest moments in his singing career was receiving permission from Crowded House’s then record label to record an album featuring the song “Distant Sun”. 100% of the proceeds from this album were donated to the Cancer Council - Nic is a proud supporter of the breast cancer institute.
The album was recorded by Producer Terry Farelly in Cardiff's Platinum Sound Studios, who also produced Silverchair (then known as Innocent Criminals) first album.
This part of Nic’s journey had definitely given him the confidence to move to Sydney’s Eastern Suburbs and pursue what was to become a successful real estate career expanding over a decade.
Nic explains that it was during this time that he learnt the value of marketing.
After gaining experience in the exclusive Eastern Suburbs market, Nic then made the decision to change offices to be closer to his home in Elizabeth Bay. This is where he really hit his stride with well-known brand Laing & Simmons Woollahra in 2014. He discovered the value of marketing real estate on Social Media and Nic created a niche within the competitive industry by becoming the first reported agent to list AND sell a property through Facebook alone, in 2015. He was proud to have then been invited to appear on the popular channel 10’s “The Project” and featured in the Daily Telegraph.
This phenomena turned out to be more than a singular event when, just a few weeks later, he did it again with another property in the western suburbs of Sydney marketed and sold solely through Facebook.
Around this time, with the rise of Airbnb, the entrepreneur in Nic (together with the support and guidance of his then Principal) launched the first social media based short term rental property management agency – Stay With Frenz - https://www.instagram.com/staywithfrenz/
Nic was now taking social media marketing to the next level and he went on to study social & digital marketing whilst continuing his highly successful real estate career.
In 2017 the industry recognised Nic’s hard work by confirming him as a finalist at the 2017 REB (Real Estate Business Awards) for Digital Presence. This is one of the most prestigious accolades an agent can receive in Australia and this automatically placed Nic in the top 6 digital marketers in the country. LJ Hooker Corporate ultimately won the award, with sources on awards night quoting NIc as saying "A Newy kid lost to LJ Corporate! How amazing is that".
However, this just cemented Nic’s resolve and he knew that he was on the right track. So at the beginning of 2018, Nic started his marketing agency Bespoke Media Group, which he proceeded to build alongside his continuance as a full time licensed real estate agent.
By August 2019, the business had exploded with the resultant outcome being that Nic was recognised as a finalist for social media marketer of the year and the best use of Instagram for real estate.
Nic became the #1 marketer for real estate on Instagram in 2019 (still current) and is in the top 6 for best social media marketers across Australia & New Zealand (by the social media marketing institute of Australia)
Regardless of having broken many real estate sales & marketing records, it was this recognition which gave Nic the opportunity to announce his innovative and game changing social media presence, enabling him to create his own path; regardless of the status quo. Nic now had confirmation that his hard work and determination had paid off.
In 2021, Nic & his team were recognised with a slew of awards for excellence for best app or tool for our bespoke agent portal, most influential marketing agency in the real estate industry, social media educator & social media marketer of the year in the real estate industry.
Bespoke Media Group also announced two allegiances with real estate networks. One of the top 10 networks in Australia with offices internationally, ONE AGENCY & Agency HQ with multiple locations across Australia.
Now in 2022, Nic is one of the most well known and respected coaches in the industry. A regular contributor to real estate publications such as REB lending his insights and expertise to the industry.
Bespoke Media Group has gone on to become an international brand with Nic at the helm, with over 750 members across 6 countries.
Nic is still an active agent and is known for his boundless levels of energy. But it is his creative mind that knows no boundaries and this is evident in every post, campaign or concept Nic puts out - all are completely #bespoke.