Read the room
Hey team,
I know, I’m looking scruffy, but to capture the mood of this video it was needed to be honest.
I’ve been marketing property on social media for almost a decade now. I never planned on opening a marketing agency and there was no one around to show me how to market real estate on Facebook back in 2012. So, I made MANY mistakes.
I think the two key elements that proved successful for me were;
Not having business pages back in those days, only a personal profile. So I was talking TO my friends, not AT strangers on the internet.
I was so desperate to get listings. I wasn’t from Sydney’s east and I didn’t have a network. I had to be creative and thought, what If I show my 4,500 friends JUST HOW HARD I WORK. See, real estate agents had a reputation as doing very little, but charging very big (probably still do).
For my part, I wanted to show that I was a worker, and I work just as hard behind the scenes as I do on Auction day or at open homes.
A simple video like this went out in 2017 across my platforms. I think by that stage I had around 20,000 followers on socials. With the right copy, it generated a lot of interest as it wasn’t so much about ME, but the work we did for the OWNER whilst showcasing a great success.
Right now, more than ever, owners need assurance that whoever they employ to sell their property will put in the work.