Updated: May 31, 2020
My team at Bespoke Media Management & I spent a great deal of the second half of 2019 looking at how online portals worked and integrated with each other. How they made an agent or marketing managers life easier to get their marketing and promotional material done & in the one place.
Over the course of around 6-9 months I found a real disconnect between print and social/digital marketing providers. Some dabbled to include social marketing into their printed material campaigns but it's a completely different world and for most, they haven't been able to navigate it.
Our portal was designed for the busy marketing manager or the agent on the run & since memberships first went live in Feb 2020 the response has been overwhelming. With many describing it as having a PA in their back pocket.
Bespoke Media Management Membership.
So, what's the membership all about, what does it do & how can it help? It will allow members to login and have access to a range of services all in the one place for a monthly fee. Regardless of whether you are a one man band or if you have a network of 300 offices across the country, this portal will benefit you all.
There's a package to suit every budget. Whether you want to dip your toes in the water or saturate your market place with our 3 month seaonsal campaign setup.
Services include: * Pre-created content available for you to download and use. * Public relations. * Book your social media ads online in a few easy steps. * Access to online training videos & study notes. * Free attendance to information nights which are being held throughout 2020. * Exclusive discounts and specials from a range of suppliers. * Insights to upcoming strategies we use to keep our clients ahead of the game on socials. * 1-hour free support teleconference or meeting face to face. * The ability to create full marketing campaigns. * A buy now – pay later setup - please contact Nic Fren to discuss. * Listing website on Facebook.
* A complete CV combining all of your marketing results - More to come on this later. Let’s break each point to further explain. Content creation for you, your office or network It is no secret franchises and large groups often have difficulties with agents and offices on brand compliance on socials. Often we have found the reason is a real lack of guidelines to begin with or confusion over how to work with them. We appreciate every agent, demographic and locations are different therefore a ‘one size’ fits all approach won’t work. We work with individual agents or agencies to customise content that will work for their personality and marketplace while also ensuring that the content meets corporate or company guidelines. There needs to be flexibility on both sides. Our online suite of content will refresh at the start of every month and will only feature Head Office approved content. This will benefit those who are always looking for content to post, lack the time to create content or struggle meeting the guidelines. So far, this has been a welcomed addition by the majority or Principals and CEOs.
Our new, never seen before, public relations department We will be offering you the opportunity to promote your listings, agent profile, community events or other stories to media outlets across Australia. We have spent the last 15 years building strong relationships with media outlets throughout Australia and are looking forward to adding this service for our members. We have been trialing it with one of Australia’s largest networks and a handful of smaller agencies over the past 4-5 months and have received some great coverage for our clients. Simply log in and submit your stories through online and we will do the rest. Book social media ads Boosting is finished, dead and pointless. If you are still boosting your content on Facebook and Instagram you might as well be tossing your money in the bin. There are over 100 steps to getting a Facebook & Instagram ad right online and most would not have the time or desire to complete these from start to finish every time. Simply choose the ad type you want on our system, fill in a few details and we will create, publish and monitor your ad on your behalf. You will also be given a report on the performance on the completion of your ad. Members will also be able to take advantage of discounts at different times throughout the year.
Access to online training videos Access online training videos covering initial topics such as: How to sell social media marketing to vendors; Understanding the ins and outs of social media marketing; How to use social media marketing to get an edge over their competition. Free attendance to information nights We will be holding information nights and seminars in 2020 throughout Australia. These events will be free for members to attend. Exclusive discounts and specials We have worked with many suppliers & service providers in the past year who will be making their products and services available to our members offering exclusive discounts. Stay tuned to see what monthly specials we have coming up. Insights to upcoming strategies Being experts in social media, we know about changes to the platforms well before they will ever be made public knowledge, or before you stumble across them by clicking something by accident. Knowing what’s coming and having that advantage over your competitors is going to prove a great advantage in 2020 and keep you in front of the pack in what is a very crowded space.
1-hour free support teleconference or meeting face to face Sometimes you just need to have a chat with a person over the phone or, if possible, come in and sit down with you.
Social & digital marketing can be a daunting place for those who are casual users, especially if you are trying to do your office’s marketing and have no one to go to for advice or guidance. Full marketing campaigns With the help of our friends at Campaign Track, we can now replicate what you put out on your socials to what goes in your market place’s letter box. We now offer a full campaign which is a minimum 6 weeks - up to 3 months, which will include everything you need to make an impact to boost your presence in your marketplace. This includes: * Social media marketing; * Digital marketing; * DL letter box drops; * eDM’s written for your database; * Profile print marketing * PR push to media outlets; * Monthly meetings to update you on the progress of your campaign; * Promotional signboards; * Business cards;Stationary; * Miscellaneous items are available on request.
Perfect for boosting your profile or listing to the marketplace, a rebrand where you want to saturate the area, a new office launch or a seasonal campaign to ensure you have listings after the holiday, e.g. after Christmas, after Easter or for Spring. We have a great relationship with well-known Sydney based printers ‘Campaign Track’ who we have been a client of in the past and we are thrilled to not only offer a social media campaign, but can include print advertising to the campaign as well. Designed purely for social media and branding purposes, this is one aspect that any agent/agency looking to make an impact in 2020 really needs to be looking at. Buy now / pay later We are excited to work with Easy Ad Pay which will allow your vendors to be able to have a social media campaign for their property where they don’t need to pay upfront. By simply speaking with the team at Easy Ad Pay your vendor could be approved for finance and you get paid upfront to begin the campaign. Please note, this is on a ‘case by case’ basis and is ONLY for vendors selling a property where social media marketing is included with the rest of your marketing.
Property listing website within Facebook You may have seen agencies start to introduce their listings into Facebook in what looks like a normal listings page on your website. This feature is gaining momentum amongst the industry and not only will it keep your audience inside and engaged on your Facebook page (which Facebook loves) it will also reduce your cost per click on your ads. With packages annually or monthly, this certainly is a feature worth adding to your social media marketing in 2020. You don't need to struggle alone trying to get your marketing streamlined. We can help & from as little as $50 per month.
For more information, please get in touch.
Nic Fren Founder Bespoke Media Management | Bespoke Prestige firstname.lastname@example.org 0434 527 673