Next week, I’m launching something new — a social media channel built purely for property managers and BDMs across Australia and New Zealand. When you could jump online, crack a joke, and not get cancelled for it?

Today marks ten years since Nic Fren became the first agent in Australia to sell a property on social media.

I’ve been in this industry long enough to know when the winds are shifting. And right now, they’re blowing hard across the Pacific.

In four weeks, we launched a first-of-its-kind app that is already rewriting the rules for agents and networks, expanded Real Estate Today into the United States as our fifth market, recorded unprecedented levels of stories, engagement and feedback, and were recognised by Google and ChatGPT as running Australia’s most engaged and influential real estate publication.

Today, it is the #1 most engaging and influential real estate industry publication in Australia and the only publication in the country to be independently recognised by both Google AI Overview and ChatGPT for its impact and influence.

Taylor Swift Isn’t the Best — She’s the Best Marketed. That’s Why She’s Winning. Agents, Are You Listening?

Real Estate Today (RET), already recognised as the #1 real estate industry publication in Australia and a leading voice across New Zealand, India, and the Indo-Pacific, has officially launched in the United States — bringing with it a bold editorial model built on speed, authenticity, and community-driven content.

For emerging networks, it’s the instant credibility play — giving you the brand power, infrastructure, and connected culture of a national heavyweight, without the years of build-out. For legacy networks, it’s the modernisation leap — keeping your heritage and reputation intact while giving your members the speed, tools, and connectivity they expect in 2025.

If you’re a business owner, department head or real estate CEO, read this now — because your network just did: your agents’ expectations just exploded, and you’re already on the clock

Bespoke Media has launched its most ambitious product to date, a mobile-first, purpose-built platform for real estate networks and in its first week of becoming available to the wider real estate industry, the momentum has been undeniable.

Bespoke Media, in collaboration with ONE AGENCY, has launched the ONE PLACE app — a mobile-first platform that brings together brand, lead generation, marketing, operations and internal collaboration into one unified ecosystem, while introducing an entirely new way for partners to deliver value, stay visible, and engage directly with agents at scale.

In just six months, we’ve become one of the most engaged, respected and widely shared real estate publications across Australia.

Let me say that again for the people still posting "Just Listed 🏡💫":Instagram is now a search engine. Your content is now searchable. And you’re probably not ready.

Currently ranked as the publication with the most influence, engagement, LinkedIn presence, and relevance to professionals in the real estate sector.

We spend hundreds of hours planning our marketing and thousands of dollars getting our brand out there. We obsess over our logo, our messaging, our ad spend, our Instagram aesthetic — and rightly so. But what if it’s all falling over because of one simple, frustrating oversight?

Over the past six months, Real Estate Today Australia has covered hundreds of national stories across the property sector — from franchise growth and network expansion to standout agents and executive appointments. Yet time and again, one recurring obstacle continues to emerge:

Let me say what most won’t. Building a brand in real estate isn’t hard. I’ve done it. THREE TIMES.

Bespoke Media has launched a dedicated Property Management Club, marking its latest move in a broader push to professionalise real estate’s most operationally critical, yet frequently neglected, division.

In a sharp acceleration rarely seen in business media, Real Estate Today has been recognised as Australia’s #1 real estate industry publication, just five months after launching in January 2025.

Known for reshaping how the real estate industry markets, communicates and transacts, Nic Fren is once again leading from the front with the launch of Buyerly — a first-of-its-kind platform designed exclusively for buyers’ agents.