We spend hundreds of hours planning our marketing and thousands of dollars getting our brand out there. We obsess over our logo, our messaging, our ad spend, our Instagram aesthetic — and rightly so. But what if it’s all falling over because of one simple, frustrating oversight?

Over the past six months, Real Estate Today Australia has covered hundreds of national stories across the property sector — from franchise growth and network expansion to standout agents and executive appointments. Yet time and again, one recurring obstacle continues to emerge:

Let me say what most won’t. Building a brand in real estate isn’t hard. I’ve done it. THREE TIMES.

Bespoke Media has launched a dedicated Property Management Club, marking its latest move in a broader push to professionalise real estate’s most operationally critical, yet frequently neglected, division.

In a sharp acceleration rarely seen in business media, Real Estate Today has been recognised as Australia’s #1 real estate industry publication, just five months after launching in January 2025.

Known for reshaping how the real estate industry markets, communicates and transacts, Nic Fren is once again leading from the front with the launch of Buyerly — a first-of-its-kind platform designed exclusively for buyers’ agents.

Bespoke Media Group has officially launched in the United Arab Emirates, marking a bold new chapter in real estate innovation, brand scalability, and operational excellence.

Bespoke Media Group has been officially ranked the #1 real estate marketing and brand-building agency across Australia and New Zealand, following an AI-powered evaluation of the industry’s top 50 service providers.

In an industry where perception is currency and digital visibility can shape careers, we need to talk about the less glamorous side of social media in real estate—particularly the impact it has on our mental health.

The idea for Real Estate Today was not conceived in a boardroom. It came to Nic Fren while crossing the Sydney Harbour Bridge—an insight that a new kind of real estate news platform could emerge: one that was fast-moving, high-impact, and relevant to professionals across every part of the industry.

Bespoke Media Group, the company behind the trusted Real Estate Today brand, has announced the launch of Real Estate Pulse — a bold new publication designed to bridge the gap between the real estate industry and the consumer market, while continuing to move the industry forward.

The story of Real Estate Today didn’t begin in a boardroom with a team of strategists. It started with a single idea—one that came to Nic Fr

To our American friends on TikTok: Thank you for the laughs, the trends, the stories, and the connections. You have made an indelible mark o

Today, Nic Fren celebrates not only the 7th anniversary of Bespoke Media Group but also 20 years in the real estate industry and the highly

In a competitive landscape, franchise and network owners face the dual challenge of attracting top-performing offices and agents while maint

TikTok has become a global phenomenon, captivating millions with its creative content and unique algorithm. But the platform’s future is han

The overwhelming interest, engagement, and feedback we've received have solidified our decision to bring this platform to life. It’s clear t

From revolutionising the real estate industry to expanding our global footprint, breaking new ground, and earning recognition as an industry

When I reflect on the journey of turning a simple idea into a thriving international business, there’s one constant thread:

In response to an overwhelming call for change in the Australian real estate industry, Real Estate Today is thrilled to announce the launch