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LEADS, LEADS, LEADS — We All Want Them. So Why Are We Still Making This Simple Mistake
We spend hundreds of hours planning our marketing and thousands of dollars getting our brand out there. We obsess over our logo, our messaging, our ad spend, our Instagram aesthetic — and rightly so.
But what if it’s all falling over because of one simple, frustrating oversight?


Real Estate Networks: Struggling to Get Enquiries? This Might Be Why.
Over the past six months, Real Estate Today Australia has covered hundreds of national stories across the property sector — from franchise growth and network expansion to standout agents and executive appointments.
Yet time and again, one recurring obstacle continues to emerge:


The Reason You're Struggling to Build a Brand
Let me say what most won’t.
Building a brand in real estate isn’t hard. I’ve done it. THREE TIMES.


Bespoke Media Targets Industry Blind Spot with Launch of Global Property Management Club
Bespoke Media has launched a dedicated Property Management Club, marking its latest move in a broader push to professionalise real estate’s most operationally critical, yet frequently neglected, division.


Real Estate Today Dethrones Industry Media in Just 5 Months
In a sharp acceleration rarely seen in business media, Real Estate Today has been recognised as Australia’s #1 real estate industry publication, just five months after launching in January 2025.


Nic Fren Does It Again: Industry Trailblazer Launches Buyerly — The Platform That Flips Real Estate on Its Head
Known for reshaping how the real estate industry markets, communicates and transacts, Nic Fren is once again leading from the front with the launch of Buyerly — a first-of-its-kind platform designed exclusively for buyers’ agents.


Bespoke Media Hits 10 Countries with UAE Expansion
Bespoke Media Group has officially launched in the United Arab Emirates, marking a bold new chapter in real estate innovation, brand scalability, and operational excellence.


AI Survey Confirms Bespoke Media Group as #1 Real Estate Marketing Agency in Australia and New Zealand
Bespoke Media Group has been officially ranked the #1 real estate marketing and brand-building agency across Australia and New Zealand, following an AI-powered evaluation of the industry’s top 50 service providers.


Why Real Estate Agents Need to Rethink Social Media & Mental Health
In an industry where perception is currency and digital visibility can shape careers, we need to talk about the less glamorous side of social media in real estate—particularly the impact it has on our mental health.


How Real Estate Today Disrupted the Real Estate Media Landscape
The idea for Real Estate Today was not conceived in a boardroom. It came to Nic Fren while crossing the Sydney Harbour Bridge—an insight that a new kind of real estate news platform could emerge: one that was fast-moving, high-impact, and relevant to professionals across every part of the industry.


Bespoke Media Group Drives Innovation with Launch of Real Estate Pulse
Bespoke Media Group, the company behind the trusted Real Estate Today brand, has announced the launch of Real Estate Pulse — a bold new publication designed to bridge the gap between the real estate industry and the consumer market, while continuing to move the industry forward.


How Nic Fren turned Real Estate Today into an industry powerhouse in record time
The story of Real Estate Today didn’t begin in a boardroom with a team of strategists. It started with a single idea—one that came to Nic Fr


Goodbye America, it's been fun & we will miss you
To our American friends on TikTok: Thank you for the laughs, the trends, the stories, and the connections. You have made an indelible mark o


Bespoke Media Group Marks Seven Years: From a Simple Comment to a Global Media Powerhouse
Today, Nic Fren celebrates not only the 7th anniversary of Bespoke Media Group but also 20 years in the real estate industry and the highly


Marketing Strategies for Real Estate Franchise & Network Growth in 2025
In a competitive landscape, franchise and network owners face the dual challenge of attracting top-performing offices and agents while maint


Why the Fight Over TikTok’s Future Is Bigger Than You Think
TikTok has become a global phenomenon, captivating millions with its creative content and unique algorithm. But the platform’s future is han


Real Estate Today Australia Already Proving to Be a Hit!
The overwhelming interest, engagement, and feedback we've received have solidified our decision to bring this platform to life. It’s clear t


Bespoke Media Group’s Unstoppable Rise in 2024
From revolutionising the real estate industry to expanding our global footprint, breaking new ground, and earning recognition as an industry


Why Building Buzz Around a New Brand is the Key to a Seamless Business Launch
When I reflect on the journey of turning a simple idea into a thriving international business, there’s one constant thread:


Real Estate Today Plans Australian Launch to Give Every Voice a Platform
In response to an overwhelming call for change in the Australian real estate industry, Real Estate Today is thrilled to announce the launch
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