Bespoke Media Group Rebrands It's Global Platform

Bespoke Media Group has rebranded its core platform, previously known as the Bespoke Agent Portal, to Axion, reflecting both the scale the business has reached and the expanded role the platform now plays across the real estate industry.

Axion now operates as the central operating system for the Bespoke Media Group ecosystem, supporting just under 2,000 real estate professionals in Australia, around 500 in New Zealand and thousands more across Europe, United States, North America, Asia and the wider Indo-Pacific region.

In total, the platform supports more than 4,000 members across 11 countries.

For the first time, every component of what Bespoke Media has built over the past six years has been consolidated into one environment.

Marketing infrastructure, PR distribution capability, training frameworks, operational resources, strategic tools and educational content have all been pulled together into a single, unified platform, removing fragmentation and creating one central point of access for members and partners alike.

Kicking off the new era is the reintroduction of the brands signature 90 day training program 'Build a Brand in 90 Days' which has been reimagined and reshaped for the industry moving into the future.

Founder and CEO Nic Fren said the rebrand was driven by growth rather than repositioning.

The platform outgrew the definition of a portal, he said. What exists today is infrastructure. Axion reflects that shift.

As Bespoke Media Group’s membership expanded across markets and networks, the demands placed on the platform changed. Members needed speed. Networks needed consistency without rigidity. Partners needed relevance rather than volume. Axion was developed to address all three.

At its core, the platform allows real estate professionals to generate complete, market-specific marketing programs in seconds.

A member can log in at 9 a.m., type, create me a full year’s marketing campaign, and within SECONDS the platform produces a complete, structured strategy, Mr Fren said.

It’s customised to their location, their demographic, their budget and their goals. The entire campaign is mapped out and ready to execute.

That capability is powered by six years of content, tools, training, scripts and frameworks developed by Bespoke Media Group, now structured into an AI-driven system. Campaigns are built at a country, state, postcode and demographic level, factoring in local market conditions rather than applying a generic template.

For members who do not know how to create a social media campaign, the process is deliberately simple. They state what they need inside the platform, and Axion generates the structure, content and sequencing for them. If scheduling is required, the tools are provided. If guidance is needed, it is built in.

The intent, Mr Fren said, is to remove friction without removing control.

People don’t lack ideas, they lack time, he said. Axion takes the thinking that slows people down and replaces it with clarity and execution.

While the platform is designed to support individuals, it has also been built for enterprise adoption. Axion has been white labelled by real estate networks for several years, allowing organisations to provide their members with a branded, centralised system for marketing, education and resources without building proprietary technology.

That same infrastructure underpins Axion’s appeal to corporate partners.

As the platform has grown, Bespoke Media Group has developed long-standing relationships with corporate partners who see value not only in the size of the audience, but in the timing and context of engagement.

Axion’s country-allocated architecture ensures content and tools are delivered in a way that reflects local language, regulation and market nuance. Integrated with approved news sources, education providers and qualified industry resources globally, the platform’s AI layer allows partner relevance to be surfaced in real time.

If a member is engaging with content related to property technology, for example, approved partners operating in that space can appear within the platform at that moment, aligned to the member’s market and needs.

This is not interruption-based advertising, Mr Fren said. It’s relevance. Partners appear when professionals are actively seeking information or solutions, which makes the engagement more meaningful for everyone involved.

According to Mr Fren, the platform has been built by returning to a single guiding principle.

Listen to what people are asking for, and deliver it quickly and well.

As Axion enters its next phase, Bespoke Media Group confirmed further AI enhancements, enterprise integrations and international partnerships are already underway, reinforcing the platform’s role as a foundational layer supporting professionals, networks and partners across multiple markets.