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Taylor Swift Can't Sing…………..
Taylor Swift Isn’t the Best — She’s the Best Marketed. That’s Why She’s Winning. Agents, Are You Listening?


Real Estate Today Officially Expands into the United States
Real Estate Today (RET), already recognised as the #1 real estate industry publication in Australia and a leading voice across New Zealand, India, and the Indo-Pacific, has officially launched in the United States — bringing with it a bold editorial model built on speed, authenticity, and community-driven content.


New Network? Legacy Network? The App That Just Levelled the Field
For emerging networks, it’s the instant credibility play — giving you the brand power, infrastructure, and connected culture of a national heavyweight, without the years of build-out.
For legacy networks, it’s the modernisation leap — keeping your heritage and reputation intact while giving your members the speed, tools, and connectivity they expect in 2025.


WARNING: YOUR NETWORK HAS ALREADY SEEN THIS
If you’re a business owner, department head or real estate CEO, read this now — because your network just did: your agents’ expectations just exploded, and you’re already on the clock


Bespoke Just Changed the Game: Meet the Real Estate App Built for the Future of the Industry
Bespoke Media, in collaboration with ONE AGENCY, has launched the ONE PLACE app — a mobile-first platform that brings together brand, lead generation, marketing, operations and internal collaboration into one unified ecosystem, while introducing an entirely new way for partners to deliver value, stay visible, and engage directly with agents at scale.


Most of the Real Estate Industry Won’t Survive This New Instagram + Google Update
Let me say that again for the people still posting "Just Listed 🏡💫":Instagram is now a search engine. Your content is now searchable. And you’re probably not ready.


LEADS, LEADS, LEADS — We All Want Them. So Why Are We Still Making This Simple Mistake
We spend hundreds of hours planning our marketing and thousands of dollars getting our brand out there. We obsess over our logo, our messaging, our ad spend, our Instagram aesthetic — and rightly so.
But what if it’s all falling over because of one simple, frustrating oversight?


Bespoke Media Targets Industry Blind Spot with Launch of Global Property Management Club
Bespoke Media has launched a dedicated Property Management Club, marking its latest move in a broader push to professionalise real estate’s most operationally critical, yet frequently neglected, division.


AI Survey Confirms Bespoke Media Group as #1 Real Estate Marketing Agency in Australia and New Zealand
Bespoke Media Group has been officially ranked the #1 real estate marketing and brand-building agency across Australia and New Zealand, following an AI-powered evaluation of the industry’s top 50 service providers.


How Nic Fren turned Real Estate Today into an industry powerhouse in record time
The story of Real Estate Today didn’t begin in a boardroom with a team of strategists. It started with a single idea—one that came to Nic Fr


Bespoke Media Group Marks Seven Years: From a Simple Comment to a Global Media Powerhouse
Today, Nic Fren celebrates not only the 7th anniversary of Bespoke Media Group but also 20 years in the real estate industry and the highly


Why Building Buzz Around a New Brand is the Key to a Seamless Business Launch
When I reflect on the journey of turning a simple idea into a thriving international business, there’s one constant thread:


Should You Name Your Real Estate Business After Yourself? Weighing the Pros and Cons
It’s understandable. You’ve spent years building your personal brand, nurturing relationships, and establishing a reputation for excellence


DANGER: Waiting until you have no stock to take your marketing seriously
The Dangers of Waiting Until It's Too Late to Take Marketing Seriously In real estate it's easy to get caught up in the day-to-day...


Spring Listings: Agents Urged To Start Doubling Down On Their Marketing
As the weather here in Australia starts to warm by a degree or two during the day & with the band Europe's 'The Final Countdown' playing in


Bespoke Media Group Reveals Plans for Unprecedented Expansion and Strategic Growth
Nic Fren, CEO of Bespoke Media Group, is diligently preparing for a significant phase of growth and strategic development as the company rea


Selling in Spring, Starts in Winter: The Lead Generation Campaign of the Year
As the chill of winter sets in, real estate agents across the country are gearing up for one of the most anticipated events of the year:...


Witness the Birth of a New Brand in Real Time
As the CEO of Bespoke Media, I'm thrilled to announce the launch of an exciting new venture aimed at showcasing the real-time development of


'Bespoke Academy' to Transform Agent and Business Owner Success on a Global Scale
This groundbreaking 90-day program is poised to redefine the landscape of agent and business owner empowerment worldwide.


If You Are Just Getting Started on TikTok Now, You Are Going To Find It Difficult
Mr. Fren's steadfast advocacy for TikTok underscores the importance of aligning with forward-thinking mentors.
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