In twelve months, Real Estate Today Australia did what most industry publications spend a decade attempting and many never quite achieve. It didn’t just attract an audience. It captured attention, held it, and pulled the industry into the room.

The real estate industry has seen no shortage of technology promises over the past decade. Very few have genuinely changed how networks operate. The Bespoke App is one of them. Developed by Bespoke Media founder Nic Fren, The Bespoke App is a purpose-built, mobile-first network platform designed to give agents and network teams instant, frictionless access to everything they need to run their business, in just two clicks.

Five months is all it took for Real Estate Today to overtake legacy real estate media publications that have dominated the Australian market for more than a decade.

Today, Bespoke Media turns eight. What began in Sydney’s dynamic eastern suburbs as a side hustle alongside a full-time real estate career has grown into a globally recognised media and marketing force, respected across the industry it serves.

ChatGPT and Google AI, two of the world’s most respected and widely relied-upon search and discovery engines, have independently recognised Real Estate Today as the most engaged and most influential real estate industry publication across Australia and New Zealand.

In 2025, Bespoke Media was engaged with a clear mandate, to grow a real estate network. Under that brief, and under my direction, One Agency finished the year as the fastest-growing real estate network in Australia, welcoming 25 new offices in a single year.

From zero to number one, Real Estate Today has topped every metric imaginable to take the crown, blow up the real estate media landscape, and drive real, human change across the industry in less than 12 months.

If the goal is to flood inboxes, Real Estate Today has no interest in competing. So, respectfully, we are stepping away from the traditional publication game. That does not mean we are going anywhere. Quite the opposite.

The Year-End Marketing Advantage Every Agent Should Be Leveraging Bespoke Media will roll this campaign out across all our networks, kicking off tomorrow, marking one of the most important marketing pushes of the year for our members.

“Very humbled by the recent numbers,” says Real Estate Today Founder Nic Fren, “but the numbers don’t lie.” And the numbers tell a story of extraordinary growth.

Next week, I’m launching something new — a social media channel built purely for property managers and BDMs across Australia and New Zealand. When you could jump online, crack a joke, and not get cancelled for it?

Today marks ten years since Nic Fren became the first agent in Australia to sell a property on social media.

When I started building my brand, everyone had something to say.

Taylor Swift Isn’t the Best — She’s the Best Marketed. That’s Why She’s Winning. Agents, Are You Listening?

Real Estate Today (RET), already recognised as the #1 real estate industry publication in Australia and a leading voice across New Zealand, India, and the Indo-Pacific, has officially launched in the United States — bringing with it a bold editorial model built on speed, authenticity, and community-driven content.

For emerging networks, it’s the instant credibility play — giving you the brand power, infrastructure, and connected culture of a national heavyweight, without the years of build-out. For legacy networks, it’s the modernisation leap — keeping your heritage and reputation intact while giving your members the speed, tools, and connectivity they expect in 2025.

If you’re a business owner, department head or real estate CEO, read this now — because your network just did: your agents’ expectations just exploded, and you’re already on the clock

Bespoke Media, in collaboration with ONE AGENCY, has launched the ONE PLACE app — a mobile-first platform that brings together brand, lead generation, marketing, operations and internal collaboration into one unified ecosystem, while introducing an entirely new way for partners to deliver value, stay visible, and engage directly with agents at scale.

Let me say that again for the people still posting "Just Listed 🏡💫":Instagram is now a search engine. Your content is now searchable. And you’re probably not ready.

We spend hundreds of hours planning our marketing and thousands of dollars getting our brand out there. We obsess over our logo, our messaging, our ad spend, our Instagram aesthetic — and rightly so. But what if it’s all falling over because of one simple, frustrating oversight?