You’re So Beige, I Bet You Think This Article’s Bout You, Don’t You, Don’t You

Bespoke Media Group | Founder & CEO | Nic Fren

I have more than 1,600 members across 11 countries through the Bespoke Membership.

That’s a program built specifically to give agents and networks the same tools I used to grow my own brand.

RET is the media arm, a publication I started from the lounge room of my apartment in Sydney’s eastern suburbs.

Today, that publication is live in five countries and has claimed the #1 position across both Australia and New Zealand.

Now, I know you’re not beige.

But the headline got your attention, didn’t it?

It made you click, it made you open, it made you read. And that’s the point. Impact always wins over safe.

I didn’t get here because I followed what people said was “professional.” I didn’t wear the tie.

I didn’t polish myself into a clone. I didn’t play safe. I got here by being unapologetically myself.

And the same is true for our members.

The results are visible and measurable. Agents who once struggled for attention are now selling properties on TikTok — reaching buyers who never would have walked into a Saturday open.

Regional agents in country NSW are marketing directly to Sydney city slickers and turning curiosity into contracts. Brands that relied on tired print campaigns are now generating appraisal leads daily through digital-first strategies.

This isn’t theory. It’s happening in real time. Just this week, two of the networks we work with were shortlisted for two of the biggest awards in the real estate industry.

Not because they played safe, but because they leaned into getting people talking about them.

They didn’t care what 2.3 critics on LinkedIn thought; they cared about the bigger picture — the impact of their message, the conversations it sparked, and the recognition it earned.

At Bespoke Media Group, the agency I founded, we’ve grown into an international operation by rejecting the old rules.

Our publication network now spans five nations, and we’re preparing to launch platforms that will reshape how this industry communicates.

The lesson is clear: what works in today’s marketplace is impact. Impact that is emotional, sometimes even controversial, but always authentic.

Marketing that sparks conversations. Marketing that refuses to vanish into the noise.

That philosophy drives the Bespoke Membership. It gives agents the exact same tools I used to build this global media empire from my lounge room: ready-to-launch campaigns, proven video strategies, AI-powered content support, and frameworks that convert attention into appraisals.

It isn’t complicated — but it is consistent.

And consistency is the difference between being recognised on your own street and being recognised in the airport of another country.

Everyone seems to call themselves a guru these days. Yet most are still recycling the same tired playbooks, wondering why no one’s listening.

Authority doesn’t come from playing nice. It comes from showing up, unapologetically, and proving your way works.

The real estate industry is at a turning point. Technology has redrawn the map. Consumer expectations have shifted. Legacy strategies are fading. The leaders who thrive will be those bold enough to abandon convention and embrace visibility as the currency that fuels growth.

That’s what we deliver at Bespoke. Every single day.

I live for the hustle. And there has never been a more important time to go all-in on your marketing than right now. Impact marketing.

Emotional marketing. Even controversial marketing. That’s what gets people talking. That’s what gets results.

That’s why I built the Bespoke Membership. For $69 a month, you get the tools, resources, and confidence to turn your marketing into a lead-generation machine.

No fluff. No beige. Just impact. Nail it, stay consistent, and watch what happens.

I’ve heard the critics for 10 years. Nothing’s going to change. Authority doesn’t come from playing nice. It comes from showing up, unapologetically, and proving your way works.

That’s what we do at Bespoke. Every. Single. Day.

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About Bespoke Media Group

Bespoke Media Group is the authority in branding and marketing for the real estate industry, working behind some of the biggest brands. With operations in 11 countries and a membership base of more than 1,600 professionals, Bespoke is known for driving bold, impact-driven strategies. Bespoke Media Group is also the parent company of Real Estate Today, an independent industry news publication with editions in Australia, New Zealand, the United States, the Indo-Pacific, and India.