Why I’ll Never Apologise for How I Brand Myself — And Why You Shouldn’t Either

Bespoke Media Group | Founder & CEO | Nic Fren

When I started building my brand, everyone had something to say.

“Nic, be more polished.”

“Nick, wear a shirt and tie.”

“Nic, you shouldn’t post that on LinkedIn.”

“Nic, you won’t last unless you play the game.”

Well, fast-forward.

I’ve been in real estate for 20 years. I started my marketing journey a decade ago.

Today, my media agency, Bespoke Media Group

• Operates in 11 countries

• Has over 1,600 members.

• Our RET publication is live in five countries.

• We’re about to roll out new platforms that will reshape how this industry communicates.

And I STILL have people giving me their two cents worth.

And guess what? I didn’t listen to a single piece of that “play it safe” advice.

Because beige marketing is dead. Bland doesn’t convert.

Playing safe doesn’t scale. And polishing yourself into a cookie-cutter clone? That’s a one-way ticket to obscurity.

I live for the hustle. And there has never been a more important time to go all-in on your marketing than right now. Impact marketing.

Emotional marketing. Even controversial marketing. That’s what gets people talking. That’s what gets results.

That’s why I built the Bespoke Membership. For $69 a month, you get the tools, resources, and confidence to turn your marketing into a lead-generation machine.

No fluff. No beige. Just impact. Nail it, stay consistent, and watch what happens.

I’ve heard the critics for 10 years. Nothing’s going to change. Authority doesn’t come from playing nice. It comes from showing up, unapologetically, and proving your way works.

That’s what we do at Bespoke. Every. Single. Day.

---

About Bespoke Media Group

Bespoke Media Group is the authority in branding and marketing for the real estate industry, working behind some of the biggest brands. With operations in 11 countries and a membership base of more than 1,600 professionals, Bespoke is known for driving bold, impact-driven strategies. Bespoke Media Group is also the parent company of Real Estate Today, an independent industry news publication with editions in Australia, New Zealand, the United States, the Indo-Pacific, and India.