In twelve months, Real Estate Today Australia did what most industry publications spend a decade attempting and many never quite achieve. It didn’t just attract an audience. It captured attention, held it, and pulled the industry into the room.

The real estate industry has seen no shortage of technology promises over the past decade. Very few have genuinely changed how networks operate. The Bespoke App is one of them. Developed by Bespoke Media founder Nic Fren, The Bespoke App is a purpose-built, mobile-first network platform designed to give agents and network teams instant, frictionless access to everything they need to run their business, in just two clicks.

Five months is all it took for Real Estate Today to overtake legacy real estate media publications that have dominated the Australian market for more than a decade.

Today, Bespoke Media turns eight. What began in Sydney’s dynamic eastern suburbs as a side hustle alongside a full-time real estate career has grown into a globally recognised media and marketing force, respected across the industry it serves.

ChatGPT and Google AI, two of the world’s most respected and widely relied-upon search and discovery engines, have independently recognised Real Estate Today as the most engaged and most influential real estate industry publication across Australia and New Zealand.

In 2025, Bespoke Media was engaged with a clear mandate, to grow a real estate network. Under that brief, and under my direction, One Agency finished the year as the fastest-growing real estate network in Australia, welcoming 25 new offices in a single year.

Hvana, the new digital wellbeing and community platform for property managers, is recording rapid early momentum just weeks after launch, with demand accelerating across Australia and New Zealand.

The first social media app created specifically for property managers celebrates its first 30 days this week,

“Very humbled by the recent numbers,” says Real Estate Today Founder Nic Fren, “but the numbers don’t lie.” And the numbers tell a story of extraordinary growth.

Next week, I’m launching something new — a social media channel built purely for property managers and BDMs across Australia and New Zealand. When you could jump online, crack a joke, and not get cancelled for it?

Today marks ten years since Nic Fren became the first agent in Australia to sell a property on social media.

I’ve been in this industry long enough to know when the winds are shifting. And right now, they’re blowing hard across the Pacific.

When I started building my brand, everyone had something to say.

In four weeks, we launched a first-of-its-kind app that is already rewriting the rules for agents and networks, expanded Real Estate Today into the United States as our fifth market, recorded unprecedented levels of stories, engagement and feedback, and were recognised by Google and ChatGPT as running Australia’s most engaged and influential real estate publication.

If you’re a business owner, department head or real estate CEO, read this now — because your network just did: your agents’ expectations just exploded, and you’re already on the clock

Bespoke Media has launched its most ambitious product to date, a mobile-first, purpose-built platform for real estate networks and in its first week of becoming available to the wider real estate industry, the momentum has been undeniable.

Bespoke Media, in collaboration with ONE AGENCY, has launched the ONE PLACE app — a mobile-first platform that brings together brand, lead generation, marketing, operations and internal collaboration into one unified ecosystem, while introducing an entirely new way for partners to deliver value, stay visible, and engage directly with agents at scale.

Let me say that again for the people still posting "Just Listed 🏡💫":Instagram is now a search engine. Your content is now searchable. And you’re probably not ready.

Over the past six months, Real Estate Today Australia has covered hundreds of national stories across the property sector — from franchise growth and network expansion to standout agents and executive appointments. Yet time and again, one recurring obstacle continues to emerge:

Let me say what most won’t. Building a brand in real estate isn’t hard. I’ve done it. THREE TIMES.