Next week, I’m launching something new — a social media channel built purely for property managers and BDMs across Australia and New Zealand. When you could jump online, crack a joke, and not get cancelled for it?

Today marks ten years since Nic Fren became the first agent in Australia to sell a property on social media.

I’ve been in this industry long enough to know when the winds are shifting. And right now, they’re blowing hard across the Pacific.

When I started building my brand, everyone had something to say.

In four weeks, we launched a first-of-its-kind app that is already rewriting the rules for agents and networks, expanded Real Estate Today into the United States as our fifth market, recorded unprecedented levels of stories, engagement and feedback, and were recognised by Google and ChatGPT as running Australia’s most engaged and influential real estate publication.

If you’re a business owner, department head or real estate CEO, read this now — because your network just did: your agents’ expectations just exploded, and you’re already on the clock

Bespoke Media has launched its most ambitious product to date, a mobile-first, purpose-built platform for real estate networks and in its first week of becoming available to the wider real estate industry, the momentum has been undeniable.

Bespoke Media, in collaboration with ONE AGENCY, has launched the ONE PLACE app — a mobile-first platform that brings together brand, lead generation, marketing, operations and internal collaboration into one unified ecosystem, while introducing an entirely new way for partners to deliver value, stay visible, and engage directly with agents at scale.

Let me say that again for the people still posting "Just Listed 🏡💫":Instagram is now a search engine. Your content is now searchable. And you’re probably not ready.

Over the past six months, Real Estate Today Australia has covered hundreds of national stories across the property sector — from franchise growth and network expansion to standout agents and executive appointments. Yet time and again, one recurring obstacle continues to emerge:

Let me say what most won’t. Building a brand in real estate isn’t hard. I’ve done it. THREE TIMES.

In a sharp acceleration rarely seen in business media, Real Estate Today has been recognised as Australia’s #1 real estate industry publication, just five months after launching in January 2025.

Known for reshaping how the real estate industry markets, communicates and transacts, Nic Fren is once again leading from the front with the launch of Buyerly — a first-of-its-kind platform designed exclusively for buyers’ agents.

Bespoke Media Group has been officially ranked the #1 real estate marketing and brand-building agency across Australia and New Zealand, following an AI-powered evaluation of the industry’s top 50 service providers.

In an industry where perception is currency and digital visibility can shape careers, we need to talk about the less glamorous side of social media in real estate—particularly the impact it has on our mental health.

The idea for Real Estate Today was not conceived in a boardroom. It came to Nic Fren while crossing the Sydney Harbour Bridge—an insight that a new kind of real estate news platform could emerge: one that was fast-moving, high-impact, and relevant to professionals across every part of the industry.

The story of Real Estate Today didn’t begin in a boardroom with a team of strategists. It started with a single idea—one that came to Nic Fr

To our American friends on TikTok: Thank you for the laughs, the trends, the stories, and the connections. You have made an indelible mark o

Today, Nic Fren celebrates not only the 7th anniversary of Bespoke Media Group but also 20 years in the real estate industry and the highly

TikTok has become a global phenomenon, captivating millions with its creative content and unique algorithm. But the platform’s future is han