Bespoke Just Changed the Game: Meet the Real Estate App Built for the Future of the Industry

Built for scale. Powered by community. Designed for how agents work — now and next.

Bespoke Media, in collaboration with ONE AGENCY, has launched the ONE PLACE app — a mobile-first platform that brings together brand, lead generation, marketing, operations and internal collaboration into one unified ecosystem, while introducing an entirely new way for partners to deliver value, stay visible, and engage directly with agents at scale.

Built as a two-click solution, the app puts business-critical tools in agents’ hands wherever they are — from templates and supplier access to live chat forums, webinars and internal communications. But it’s more than utility. It’s culture-shifting infrastructure.

At the ONE AGENCY International Conference, members trialled the platform live — filming content, meeting peers from other countries, and uploading directly into their Clubhouses from the event floor.

That level of real-time engagement proved the app isn’t just functional — it’s community-led.

Each member now operates inside a role-specific Clubhouse — Sales, Property Management, BDM, or Directors — with access to collaboration tools, file sharing, real-time chat, and dedicated live webinars.

A centralised Network Newsroom ensures communication from leadership reaches the right people instantly.

The launch also reflects a shift in how networks communicate. “With inboxes more crowded than ever, we knew we needed a smarter, more effective way to connect with members,” says Bespoke Media CEO Nic Fren.

The solution: clean, non-intrusive notifications built directly into the app — mirroring how social platforms like Instagram keep users informed. No more missed emails. Just instant, targeted communication where agents are already active.

This next-gen app builds on the original ONE PLACE agent portal developed by Bespoke and ONE AGENCY in 2021. The new version delivers faster access, greater mobility and a more intuitive user experience — without sacrificing depth or scalability.

For strategic partners and suppliers, ONE PLACE introduces 365-day brand presence in a trusted, captive environment. Instead of being buried in inboxes or static sponsor pages, partners can contribute directly to the app — offering resources, education, tools and campaigns that align with how agents actually operate.

It’s a long-overdue evolution in network-integrated brand collaboration.

To my knowledge, very few real estate networks in the region operate with this level of internal integration and mobile-first functionality. ONE PLACE brings strategy, people and tools together in a platform that’s already live — and built to scale.

The launch is the latest in a series of industry-firsts from Bespoke Media CEO Nic Fren. In 2015, Fren became the first agent in Australia to list and sell property directly via Facebook.

He built the industry’s first full-scale media, marketing and PR portal in 2018, championed TikTok in 2019 before the platform gained mainstream traction, and launched Real Estate Today — a publication now ranked #1 in New Zealand and Australia, and Top 50 in India.

Fren’s focus remains forward. He sees ONE PLACE not just as a solution for today, but as the digital foundation for how networks will collaborate, grow and lead through 2025, 2030 and beyond.

Bespoke Media is not a template shop. It is a brand ecosystem builder — delivering high-performance infrastructure for networks that want to stay ahead of market shifts and member expectations. ONE PLACE is a prime example of that philosophy in action.

ABOUT BESPOKE MEDIA

Bespoke Media is a media, technology and innovation agency servicing the real estate industry across 10 countries, including Australia, New Zealand, India and key Indo-Pacific markets.

Known for delivering strategy-first solutions that scale, Bespoke builds content platforms, marketing ecosystems, brand frameworks and digital products that keep agents and networks ahead of the curve — and the competition.

Bespoke is also the creator of Real Estate Today Australia and New Zealand — the fastest-growing independent property publication in the region — and continues to lead the charge in shaping how real estate news, insights and industry voices are delivered across both markets.