From Side Hustle to Media Empire: How Bespoke Media Earned Its Place and Set the Standard

If there is one thing Bespoke Media does exceptionally well, it is build and elevate brands.

Today, Bespoke Media turns eight. What began in Sydney’s dynamic eastern suburbs as a side hustle alongside a full-time real estate career has grown into a globally recognised media and marketing force, respected across the industry it serves.

This growth did not come from hype, disruption theatre, or shortcuts. It came from work, consistency, and an uncompromising focus on outcomes.

The foundations were built on the ground, selling property in Sydney’s eastern suburbs, where credibility is earned daily and results matter. Social media was not a trend, it was a tool. Content was not created for vanity, it was created to perform. That discipline became the backbone of Bespoke Media.

From there, the work expanded well beyond Australia.

Over eight years, Bespoke Media has worked across India, New Zealand, Fiji, Papua New Guinea, the United States, including exposure to the backdrop of Selling Sunset in Los Angeles, as well as New York, the UAE, Canada, France, and Switzerland.

Each market required a different understanding, a different approach, and a higher standard of execution. Respect was not assumed in any of them. It was earned through delivery.

One principle I hold very firmly, and one that has been central to our success, is working across multiple markets globally. Being active in different countries, regions, and cultures forces you to understand nuance, not just strategy.

Every market has different client expectations, different pressures, different buying behaviours, and different tolerance for change.

That exposure sharpens decision-making. It teaches you how to read a market quickly, how to recognise when something is not working, and how to adapt without losing momentum.

Most importantly, it allows those learnings to be brought back across all markets. That cross-market intelligence is an advantage not everyone has access to, and it is one we leverage deliberately.

Eight years on, Bespoke Media is not a newcomer trying to find its voice. It understands this industry because it has worked inside it, across it, and alongside it.

The past 12 months, in particular, have been defining.

In 2025, Bespoke Media took an unknown brand, Real Estate Today Australia, from launch to number one across AI-recognised metrics in just five months.

By the end of the year, it had become the most engaged and influential real estate industry publication in Australia. That position was earned through relevance, trust, and consistency, not noise.

At the same time, we powered the fastest-growing real estate network in Australia, ONE AGENCY. Through integrated media, marketing, and platform-led campaigns, the network expanded by 25 new offices in a single year.

This was not traditional advertising. It was brand architecture, visibility, and infrastructure built around how modern real estate networks actually scale.

Alongside this, Bespoke Media delivered the industry’s first truly integrated network marketing ecosystem. Marketing, PR, branding, lead generation, and operational support were made accessible within two clicks, housed inside a single platform built specifically for the realities of how real estate networks function.

This platform, known as The Bespoke App, is now available to real estate networks globally. It is not a concept or a pilot. It is live, in use, and delivering results. This model is now being expanded further throughout 2026.

Today, Bespoke Media operates across 11 countries. It has launched five national real estate industry publications, built a dedicated wellness platform, and is preparing additional publications and product lines. Despite this scale, it remains independently owned and operated.

That independence is intentional.

It allows Bespoke Media to remain commercially unbiased, agile, and accountable to the industry rather than to shareholders or legacy structures. The mission has never been to disrupt real estate for attention. It has been to identify where the industry can do better, often quietly and often overlooked, then build solutions that raise the standard.

Industry respect is not claimed. It is earned through longevity, consistency, and results across markets. Over eight years, Bespoke Media has earned that respect by doing the work properly, locally and globally.

Eight years on, Bespoke Media is established, proven, and influential.

We are the voice when it comes to media and marketing in this industry. We help set the standard, and we continue to raise it.

The focus ahead is clear. Build brands that last. Serve the industry properly. Remain independent. Keep improving what others overlook.

From side hustle to media empire, built through work, trust, and intent.

Eight years in, and the work is far from done.