Most of the Real Estate Industry Won’t Survive This New Instagram + Google Update

Bespoke Media Group
Jul 13
2 min read

As of 10 July, Instagram content — captions, Reels, and even the text you speak — is now being indexed by Google.

Let me say that again for the people still posting "Just Listed 🏡💫":Instagram is now a search engine. Your content is now searchable. And you’re probably not ready.

This isn’t just a platform update. It’s a seismic shift. A weapon. And for real estate professionals still treating Instagram like it’s 2017, this is your last warning.

The Lazy Agents Are About to Vanish

If you’re still uploading generic photos with vague captions, congratulations — you’ve just made yourself invisible.

Your competitors, the ones who understand how to write searchable, optimised content?

They’re about to outrank you. On Instagram. On Google. On every device a buyer or vendor touches.

Welcome to the new battleground:SEO meets social.Visibility meets video.Lazy agents lose.

Instagram is Now Your Digital Storefront

Every single post you’ve ever uploaded just became part of the global search landscape.

Your Instagram is no longer a social profile — it’s a mini website.And most of you?

Your “website” is unreadable, unsearchable, and completely useless in the eyes of search engines.

You’ve spent thousands on print flyers and portals. But you haven’t written a single Instagram caption that says anything real. No keywords. No suburb names. No features. No value.

Meanwhile, someone in your market is about to eat your lunch — just by writing better captions and talking to the camera with purpose.

How To Not Get Left Behind

Let’s make this simple:

Stop writing like you’re on reality TV. Start writing like people are Googling.
Ditch the fluff. Say what the post is actually about. No one’s searching “Wow wow wow!!”
Use keywords vendors and buyers actually type: “4-bedroom home with pool in Glenelg.” Not “Stunning oasis.”
Speak to strangers, not your mates. Assume no one knows you — because most of them don’t.
Use tools like Google Trends, AnswerThePublic or ChatGPT to figure out what people are actually searching for — then say that.

The Agents Who Win in 2025? They’re Strategic as Hell.

I don’t care how long you’ve been in the game.

If you can’t be found, you don’t exist.

This update rewards the switched-on operators. The agents who understand that content isn’t just branding — it’s lead gen.

That your Instagram isn’t just a moodboard — it’s a search result.

Let the others keep posting selfies and pictures out the front of sold signboards. You should be optimising like your next commission depends on it. Because it does.

Bespoke Media Group is an international social media marketing, training & education agency, providing agents the tools needed to be a success on social media.

With over 1,600 members across Australia, New Zealand, Fiji, Canada, United States, Switzerland, France, India, UAE & the UK, find out why more agents are making the shift here when it comes to creating strong brands that produce results.

If you would like to discuss becoming a bespoke member and work with the best in industry when it comes to social media in the real estate industry, please reach out to Paul at pr@bespokemediamanagement.com