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Ushering in a New Era For Property Managers
Next week, I’m launching something new — a social media channel built purely for property managers and BDMs across Australia and New Zealand.
When you could jump online, crack a joke, and not get cancelled for it?


Australian PropTech Quietly Invaded the US. We’ve Been Covering It While Legacy Media Slept.
I’ve been in this industry long enough to know when the winds are shifting. And right now, they’re blowing hard across the Pacific.


Most Influential Industry Publication in Australia | Game-Changing App + More
In four weeks, we launched a first-of-its-kind app that is already rewriting the rules for agents and networks, expanded Real Estate Today into the United States as our fifth market, recorded unprecedented levels of stories, engagement and feedback, and were recognised by Google and ChatGPT as running Australia’s most engaged and influential real estate publication.


Taylor Swift Can't Sing…………..
Taylor Swift Isn’t the Best — She’s the Best Marketed. That’s Why She’s Winning. Agents, Are You Listening?


Most of the Real Estate Industry Won’t Survive This New Instagram + Google Update
Let me say that again for the people still posting "Just Listed 🏡💫":Instagram is now a search engine. Your content is now searchable. And you’re probably not ready.


Real Estate Networks: Struggling to Get Enquiries? This Might Be Why.
Over the past six months, Real Estate Today Australia has covered hundreds of national stories across the property sector — from franchise growth and network expansion to standout agents and executive appointments.
Yet time and again, one recurring obstacle continues to emerge:


The Reason You're Struggling to Build a Brand
Let me say what most won’t.
Building a brand in real estate isn’t hard. I’ve done it. THREE TIMES.


Nic Fren Does It Again: Industry Trailblazer Launches Buyerly — The Platform That Flips Real Estate on Its Head
Known for reshaping how the real estate industry markets, communicates and transacts, Nic Fren is once again leading from the front with the launch of Buyerly — a first-of-its-kind platform designed exclusively for buyers’ agents.


How Nic Fren turned Real Estate Today into an industry powerhouse in record time
The story of Real Estate Today didn’t begin in a boardroom with a team of strategists. It started with a single idea—one that came to Nic Fr


Goodbye America, it's been fun & we will miss you
To our American friends on TikTok: Thank you for the laughs, the trends, the stories, and the connections. You have made an indelible mark o


Bespoke Media Group Marks Seven Years: From a Simple Comment to a Global Media Powerhouse
Today, Nic Fren celebrates not only the 7th anniversary of Bespoke Media Group but also 20 years in the real estate industry and the highly


Why the Fight Over TikTok’s Future Is Bigger Than You Think
TikTok has become a global phenomenon, captivating millions with its creative content and unique algorithm. But the platform’s future is han


Real Estate Today Australia Already Proving to Be a Hit!
The overwhelming interest, engagement, and feedback we've received have solidified our decision to bring this platform to life. It’s clear t


Why Building Buzz Around a New Brand is the Key to a Seamless Business Launch
When I reflect on the journey of turning a simple idea into a thriving international business, there’s one constant thread:


Should You Name Your Real Estate Business After Yourself? Weighing the Pros and Cons
It’s understandable. You’ve spent years building your personal brand, nurturing relationships, and establishing a reputation for excellence


DANGER: Waiting until you have no stock to take your marketing seriously
The Dangers of Waiting Until It's Too Late to Take Marketing Seriously In real estate it's easy to get caught up in the day-to-day...


Bespoke Media Group Reveals Plans for Unprecedented Expansion and Strategic Growth
Nic Fren, CEO of Bespoke Media Group, is diligently preparing for a significant phase of growth and strategic development as the company rea


Bespoke Media Surpasses 1,500 Members Globally As It Enters It's NINTH Country
Bespoke Media proudly announces a significant milestone, surpassing 1,500 members worldwide. CEO Nic Fren expressed his excitement and share


Witness the Birth of a New Brand in Real Time
As the CEO of Bespoke Media, I'm thrilled to announce the launch of an exciting new venture aimed at showcasing the real-time development of


Why Reputation Trumps Quick Wins Every Time in Entrepreneurship
The promise of immediate success and rapid growth often blinds young business minds to the crucial factor that can make or break a career.
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