Real Estate Networks: Struggling to Get Enquiries? This Might Be Why.

In short, some of you make it harder to contact you than getting a buyer to commit without speaking to their partner.

In an industry built on connection, communication, and rapid response, it’s staggering how many real estate networks continue to make themselves almost impossible to contact.

Over the past six months, Real Estate Today Australia has covered hundreds of national stories across the property sector — from franchise growth and network expansion to standout agents and executive appointments.

Yet time and again, one recurring obstacle continues to emerge: a lack of contact details for heads of networks or growth managers.

Trying to get in touch with the right person — particularly at a leadership level — is harder than selling a property overpriced by $2 million. Honestly, it’s easier to find the contact details of an agent who retired 20 years ago.

And that’s not an exaggeration. It’s a daily reality.

Just this week, I received a compelling lead for a story that would have positively profiled one real estate brand. I made every attempt to extend an opportunity for comment — starting with the company’s website, then LinkedIn, Instagram, Facebook, and even Google.

After ten minutes of searching, there was still no mobile number, no direct email address — only a generic “contact us” form. I eventually submitted the form, but the delay — and uncertainty — comes at a cost.

They run the very real risk of missing out entirely. Other networks, who understand the value of timely, professional communication, are the ones who end up receiving the exposure and positioning — not because they asked for it, but because they made it easy to participate.

I get it. We all want leads. We want to capture them, track them, and nurture them through our marketing funnels. But what good is a lead that never comes through because the contact process was too hard?

Now, before you think “well, at least someone will reach out to you”, let me stop you there. This is a five-minute call. That’s it. A quick chat to either introduce the publication — if we haven’t connected before — or to build on our existing relationship with the network. And in that five-minute window, we can cover everything we need: feedback, commentary, insights, even future forecasts for the group — all of which they want the industry to see, 10 times out of 10.

What I don’t have time for is a string of emails going back and forth just to secure a quote for something that, let’s be honest, is ultimately beneficial to the brand itself.

And in short? We’ll most likely pass on the story and go with someone else — someone who actually makes it easy to access information and participate.

What message are you sending to prospective business owners?

If a journalist can’t easily reach someone within your leadership team, what chance does a potential principal have who’s considering joining your network?

That individual has questions. They’re curious. They want to speak to someone — now. If they hit a wall of forms, generic inboxes, or unanswered DMs, they won’t persist. They’ll simply move on.

It’s 2025. Attention spans are short, competition is fierce, and the expectation for accessibility is non-negotiable.

If your competitor’s website offers a mobile number, a direct email, a downloadable brochure, and a link to book a call, they’re already winning — because they’ve made the experience about the enquirer and made it simple, fast, and frictionless.

A real estate network’s “Join Us” page is not just a marketing tool. It is your 24/7 storefront — your open invitation to connect with potential partners, agents, and office leaders. And for many, it’s failing at the first hurdle.

Six essentials every real estate network recruitment page should include:

1. Direct Contact Details

   List a name, mobile number, and professional email — not just a faceless form.

2. A Transparent Journey

   Outline what happens after the initial enquiry. Set expectations and next steps.

3. Your Clear Point of Difference

   Articulate what sets your network apart from others — be bold and specific.

4. Real Agent Stories

   Showcase testimonials or case studies that reflect your culture and success.

5. A Downloadable Info Pack

   Allow potential partners to review your offer, support model, and values at their own pace.

6. Instant Call Booking

   Include a tool like Calendly so people can book a conversation immediately, on their terms.

   
   

In an era where businesses invest heavily in lead generation, conversion funnels, and customer experience, it's remarkable how many still put up barriers at the most critical touchpoint — the first one.

Accessibility is not a nice-to-have. It’s a growth strategy.If the first experience someone has with your brand is silence, that opportunity is lost — and with it, the chance to bring in talent, business, or recognition.

The most successful real estate networks in Australia aren’t necessarily the loudest.They’re simply the easiest to talk to.