In twelve months, Real Estate Today Australia did what most industry publications spend a decade attempting and many never quite achieve. It didn’t just attract an audience. It captured attention, held it, and pulled the industry into the room.

The real estate industry has seen no shortage of technology promises over the past decade. Very few have genuinely changed how networks operate. The Bespoke App is one of them. Developed by Bespoke Media founder Nic Fren, The Bespoke App is a purpose-built, mobile-first network platform designed to give agents and network teams instant, frictionless access to everything they need to run their business, in just two clicks.

Five months is all it took for Real Estate Today to overtake legacy real estate media publications that have dominated the Australian market for more than a decade.

In 2025, Bespoke Media was engaged with a clear mandate, to grow a real estate network. Under that brief, and under my direction, One Agency finished the year as the fastest-growing real estate network in Australia, welcoming 25 new offices in a single year.

In four weeks, we launched a first-of-its-kind app that is already rewriting the rules for agents and networks, expanded Real Estate Today into the United States as our fifth market, recorded unprecedented levels of stories, engagement and feedback, and were recognised by Google and ChatGPT as running Australia’s most engaged and influential real estate publication.

We spend hundreds of hours planning our marketing and thousands of dollars getting our brand out there. We obsess over our logo, our messaging, our ad spend, our Instagram aesthetic — and rightly so. But what if it’s all falling over because of one simple, frustrating oversight?

Over the past six months, Real Estate Today Australia has covered hundreds of national stories across the property sector — from franchise growth and network expansion to standout agents and executive appointments. Yet time and again, one recurring obstacle continues to emerge:

Known for reshaping how the real estate industry markets, communicates and transacts, Nic Fren is once again leading from the front with the launch of Buyerly — a first-of-its-kind platform designed exclusively for buyers’ agents.

Bespoke Media Group has officially launched in the United Arab Emirates, marking a bold new chapter in real estate innovation, brand scalability, and operational excellence.

The story of Real Estate Today didn’t begin in a boardroom with a team of strategists. It started with a single idea—one that came to Nic Fr

Today, Nic Fren celebrates not only the 7th anniversary of Bespoke Media Group but also 20 years in the real estate industry and the highly

In a competitive landscape, franchise and network owners face the dual challenge of attracting top-performing offices and agents while maint

If you don’t take control of your branding now, it’s only going to become more challenging and costly in the future.

Bespoke Media proudly announces a significant milestone, surpassing 1,500 members worldwide. CEO Nic Fren expressed his excitement and share

This groundbreaking 90-day program is poised to redefine the landscape of agent and business owner empowerment worldwide.

Bespoke Media Group proudly introduces a comprehensive 14-day crash course tailored to equip agents with the essential tools, guidance, and

The platform's dedication to becoming the best resource for its members is clear, reflecting the ethos that everything undertaken by Bespoke

Many companies grapple with the decision of whether to handle these calls internally or to outsource them to an external company.

We've learnt a lot over the past 12 months by directly speaking with members of the public, our own market research and looking at the data.

Provide the tools or run the risk of watching your agents walk out the door to someone else who will" says Bespoke Media Group's Nic Fren.