Bespoke Media Hits 10 Countries with UAE Expansion

Bespoke Media Group has officially launched in the United Arab Emirates, marking a bold new chapter in real estate innovation, brand scalability, and operational excellence.

Known for transforming how real estate businesses grow, market, and scale, Bespoke now brings its globally proven platform to the UAE property industry — tailored for developers, networks, and high-performing agents ready to lead.

Already operating in nine countries — including Australia, New Zealand, the United States, Canada, the UK, India, Fiji, and France — Bespoke Media is trusted by elite agents and national networks who know that growth isn’t about doing more, it’s about doing it smarter.

Real Estate Marketing Meets AI: Enter Xenova

At the heart of Bespoke’s offering is Xenova, a proprietary AI-powered marketing and growth engine purpose-built for real estate.

Far more than automation, Xenova delivers instant strategy, scalable execution, and measurable results, giving agencies a competitive edge in high-stakes markets like Dubai, Abu Dhabi, and beyond.

Since its rollout, Xenova has enabled Bespoke clients to:

• Increase lead generation and brand reach within weeks

• Reduce campaign turnaround time by up to 80%

• Launch branded marketing across multiple offices and agent profiles in real time

• Eliminate marketing bottlenecks without adding internal headcount

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“Xenova is your strategist, your digital team, your marketing muscle — working 24/7 so you don’t have to,” said Nic Fren, Founder and CEO of Bespoke Media Group.

“It turns complex brand challenges into plug-and-play execution.”

The Bespoke Portal: One System. Endless Growth.

Unlike traditional marketing agencies, Bespoke Media isn’t a service — it’s a system.

The Bespoke Portal is a fully integrated platform designed for real estate networks, franchises, and independents looking to align their marketing, brand strategy, and team performance.

Key platform features include:

• Brand control at scale – Unify every office, agent, and listing under a consistent and professional brand identity

• Enterprise-level campaign execution – Launch national, regional, or hyper-local campaigns in minutes

• Comprehensive training – Role-based programs for principals, property managers, BDMs, and marketing coordinators

• Dual-language infrastructure – English-Arabic workflows tailored for the UAE’s luxury and off-plan property sectors

• Plug-and-play integration – Zero disruption. Immediate acceleration.

  
  

“Bespoke was built to eliminate the inefficiencies holding networks back,” Fren added.

“No more outdated tools, scattered content, or reactive marketing. This is systemised growth — backed by global experience and tailored for local markets.”

Why Bespoke? Why Now?

The UAE real estate market is evolving — fast. With heightened demand for luxury, investment, and off-plan properties, and increasing pressure on agencies to modernise, the need for agile, data-driven marketing has never been greater.

Bespoke’s entry into the UAE offers a complete growth solution for real estate leaders ready to:

• Improve brand consistency across teams and touchpoints

• Streamline marketing for faster speed-to-market

• Empower agents with best-in-class tools and content

• Attract and retain top talent with standout positioning

  
  

It’s Not for Everyone — Just the Ones Who Want to Win

Bespoke is built for high-performance real estate businesses. It’s not for those waiting on trends — it’s for the ones setting them.

“We didn’t build this platform for the industry as it was,” Fren said.

“We built it for where it’s going. If your team is serious about growth, consistency, and leadership — you now have the infrastructure to make it happen.”