Nic Fren Does It Again: Industry Trailblazer Launches Buyerly — The Platform That Flips Real Estate on Its Head

9 hours ago
3 min read

Nic Fren Founder & CEO | Bespoke Media Group

Known for reshaping how the real estate industry markets, communicates and transacts, Nic Fren is once again leading from the front with the launch of Buyerly — a first-of-its-kind platform designed exclusively for buyers’ agents.

In true Fren fashion, Buyerly doesn’t just solve a problem — it reframes the model. Instead of focusing on listings, the platform publicly showcases active buyer briefs, giving buyers’ agents the exposure they’ve never had — and connecting them directly with agents holding matching or off-market properties.

“This is not a portal. It’s a new lane,” says Fren. “Buyerly flips the script by showcasing qualified demand first — and giving buyers’ agents the stage they’ve always deserved.”

Innovation Has a Pattern — And Fren Has Been Setting It For Over a Decade

Fren is no stranger to going first. In 2015, he became the first real estate agent in Australia to list and sell property entirely via social media — a move that was widely criticised at the time but ultimately changed the way the industry markets property.

He was among the earliest to champion TikTok for real estate, while most were still uploading logos to Facebook. His brands, Real Estate Today and Pulse, have since become benchmarks for modern real estate media — audience-first, platform-driven, and built for today’s market, not yesterday’s methods.

Now with Buyerly, Fren is pushing the industry forward again.

“The tools are changing. AI, automation, shifting buyer behaviour — we’re not just in a tech boom; we’re in a decision point,” Fren says. “And while tech won’t replace agents, the refusal to adapt absolutely will.”

How Buyerly Works

Buyers’ agents post qualified briefs: budget, location, property type, timeframes
Listing agents (or vendors) browse the briefs and initiate direct conversations
Buyerly doesn’t act as a middleman, charge referral fees, or touch the deal

Most importantly, Buyerly does not collect or monetise user data.

“We’re not here to interfere or profit from someone else’s work,” Fren says. “We don’t want a cut. We don’t want your client list. We just want to connect the right people — then get out of the way.”

Why Now?

The industry is in flux. Interest rates, vendor hesitancy, off-market deals, and rapid technological change are colliding — and buyers’ agents are more important than ever. But until now, they’ve had no central platform to showcase demand.

Buyerly solves that.

For buyers’ agents: it's visibility, credibility, and opportunity
For listing agents and vendors: it's pre-qualified, targeted demand
For the industry: it’s a long-overdue shift toward buyer-first thinking

Backed by a Track Record of Results

Buyerly joins a portfolio of innovation under Bespoke Media Group, including:

Real Estate Today – the fastest-growing independent real estate publication in Australia and New Zealand
Pulse – a consumer-facing magazine bridging lifestyle and real estate
Xenova – Bespoke’s internal AI engine that supports agent marketing automation
Programs and tools used by over 1,600 agents and networks across 10 countries

The Message Is Clear: Evolve or Be Left Behind

What was once considered “too early” by the industry — social media selling, influencer-based brand building, AI-assisted content — has now become standard. And Nic Fren has led every wave.

“I’ve been told for over a decade that what I’m building won’t work. Then three years later, it’s the new normal,” Fren says. “I’m not here to fit in. I’m here to move things forward — and Buyerly is part of that next step.”