Real Estate Today Officially Expands into the United States

Bespoke Media Group
6 days ago
3 min read

**Real Estate Today Founder | Nic Fren**

Real Estate Today (RET), already recognised as the #1 real estate industry publication in Australia and a leading voice across New Zealand, India, and the Indo-Pacific, has officially launched in the United States — bringing with it a bold editorial model built on speed, authenticity, and community-driven content.

With a readership spanning five countries, RET has become the most searched real estate industry publication on platforms like ChatGPT, consistently outranking legacy players by delivering timely, relevant and honest industry journalism.

Why We Win

A big reason for RET’s rise?

We don’t move in cliques & we’re not owned by your chequebooks.

We show up for the industry. We stay focused on the work. And we say what others are too scared to say — because the people who matter are the ones building careers, serving clients, and growing brands every day.

This isn’t about legacy.It’s about leadership.

A Model That Travels

Since its first edition launched in New Zealand in April 2023, RET has moved swiftly — expanding into the Indo-Pacific (April 2024), India (June 2024), and most recently, Australia (March 2025).

In just five months, RET became the #1 most influential real estate publication in Australia, outperforming competitors on content quality, audience engagement, and speed to market.

The platform’s growth has been powered by a deceptively simple idea: give the entire industry a voice — not just the elite few.

Agents, auctioneers, property managers, brand leaders, and marketers all feature in RET’s pages — a diversity rarely seen in traditional industry publications.

As RET’s momentum builds globally, the U.S. was the natural next step. But this wasn’t about chasing headlines — it was America that called us.

Deep Roots, Global Vision

While Real Estate Today is a new voice in the U.S., its parent company, Bespoke Media, is not.

Bespoke has spent the past five years operating in the American market, building real relationships with real estate professionals, network executives, and marketing leaders across the country.

That foundation — built on trust, results, and a mutual drive for industry excellence — has created the perfect launchpad for RET’s American edition.

Celebrating Industry Stories That Matter

From agents selling homes via TikTok, to real estate offices distributing Esco bags to women fleeing domestic violence, to llamas used as drawcards at open homes — RET has consistently celebrated the innovation, community spirit, and humanity of the real estate profession.

These stories were first told in our Australasian editions. Now, the U.S. edition aims to do the same — uplifting agents, recognising leadership, and reporting on the real stories that shape the market from the inside out.

Built Different

RET’s U.S. growth will follow the same proven formula that worked elsewhere: organic, industry-led momentum.

While others scale through ad spend and editorial gatekeeping, RET scales through trust — relationships, not reach.

Some markets take off faster than others. But for RET, that’s a feature — not a flaw. What matters is that every story published reflects the needs, values, and realities of the professionals it represents.

A Decade of Doing It First

Long before “social-first” became a trend, Nic Fren was already changing the game.

In 2015, he was the first Australian real estate professional to sell property through Facebook.

By 2019, he introduced TikTok to the real estate industry — five years before it hit mainstream adoption.

He didn’t stop there. Fren also led one of the industry’s first accessibility campaigns, successfully petitioning major real estate portals to include wheelchair access filters and mobility information — ensuring property listings were inclusive long before the topic reached headlines.

He’s not here for applause. He’s here for results.

“I’m not here to be liked. I’m not here to be revered. I’m here to make the changes to this industry that reflect the businesses we run and the people we serve. If people jump on board — great. If not — we’ll still keep building.”

What’s Next

While excitement builds around the U.S. expansion, Nic Fren notes that interest is already growing from other markets — including the United Kingdom, where RET has begun receiving early invitations to bring the model across.

It’s a promising signal, he says, but with the U.S. launch now underway and Australia still in its first year, any potential UK edition would likely take shape in 2026.