452 leads in 30 days. It might sound crazy, but that’s exactly what Bespoke Media Group achieved in November.
As an agent, you understand that successful marketing campaigns are essential to the long-term success of your business.
However, it’s often difficult to know how to allocate funds to marketing without breaking the bank. You may think you need to spend thousands per month in ads and other strategies, but that doesn’t have to be the case.
In fact, we recently had our best month of enquiry ever with only minimal spending on marketing!
There’s a few key concepts that we’ve studied, explored and implemented into our business.
The fundamental point is, marketing is about what the clients wants and why opposed to advertising, ramming a product down someone's throat
My 4 elements for marketing success, are:
Understanding Your Audience
The key to successful marketing is understanding who your target audience is and where they hang out online. If you have a good grasp on who your customers are, you can create effective campaigns that target those individuals specifically. For example, if most of your customers are young professionals, you might focus more efforts on social media platforms like Instagram or TikTok rather than traditional Facebook.
Additionally, it’s important to know what kind of content resonates with your audience and how they want to be communicated with (e.g., email campaigns vs. text message campaigns). Once you’ve established who your customers are and where they hang out online, you can start creating targeted campaigns that will reach them directly. Understanding your audience and building a message that will resonate with them is the first step to build an engaging and cost effective campaign.
Creating Content That Resonates
Creating content that resonates with your target audience is essential for any successful marketing campaign. The content should not only be informative but also engaging and interesting so that people will actually take notice and engage with it. Additionally, it’s important to ensure that the content is consistent across all channels as this helps build trust with potential customers and increases brand recognition.
Lastly, make sure the content is optimized for search engines – this will help increase visibility and drive more traffic back to your website or social media accounts, resulting in more leads for your business!
Analyzing Results & Making Adjustments
Analyzing results from marketing campaigns is essential in order for them to be successful over time. It allows you to see what kind of content works best for engaging customers and which platforms are producing the most leads or conversions for your business. This data can then be used as a foundation for creating future campaigns as well as making necessary adjustments in order to get better results over time. By consistently analyzing results and making changes accordingly, you can ensure that each campaign becomes even more effective than the last!
Investing Time Over Money
You don’t need to pay thousands per month in social media ads when your time is used efficiently. Invest time into researching what content resonates with your audience by responding directly to comments, engaging in conversations and making sure you are up-to-date with industry news and trends. This will help build relationships with potential customers as well as trust within existing ones.
It’s also important not to rely solely on one type of content or platform for maximum engagement. Diversify content across different mediums such as video or audio streaming services or even podcasts if relevant – this will help keep followers engaged throughout all stages of their customer journey! Furthermore, consider creating a mobile app that allows customers access to exclusive offers or discounts – this increases brand loyalty as well as engagement through notifications of new offers/discounts etc.
Having a mix of campaigns
Simply relying on one source of marketing is a bad position to be in. During November we incorporated a mix of social media organic content, paid ads, SMS marketing, email and mail outs, yes, they still work. Keeping the same message across all platforms ensured we stayed consistent covered all bases.
You don't have to spend thousands per month on social media ads in order to achieve successful marketing outcomes!
Taking time to understand who your customer is and where they hangout online (plus creating content that resonates with them), you can create effective marketing campaigns without needing an exorbitant budget at hand. We recently had our best month of enquiry ever by doing exactly this; generating 452 leads in just 30 days! Keep these tips in mind when planning out future marketing strategies for maximum success!
Bespoke Media Group is an international social media marketing, training & education agency, providing agents the tools needed to be a success on social media.
With over 800 members across Australia, New Zealand, Fiji, Canada, United States & the UK, find out why more agents are making the shift here
If you would like to discuss becoming a bespoke member and work with the best in industry when it comes to social media in the real estate industry, please reach out to Paul at email@example.com
Founder & CEO
Bespoke Media Group