Staying visible while sick in bed: Navigating social media during a three-week hiatus
In September last year, when I caught Covid, I found myself in a difficult position. Maybe it was a mix of being run down, always on, as well as covid, but I was out of action for nearly 3 weeks as my body clearly needed rest.
Not that you might have noticed.
My social media channels are a massive lead generation tool for my business, but I was drained & didn't have the energy or creativity to think about social media, let alone get in front of the camera.
I knew that I needed to keep my brand out there while I was sick, so I came up with some strategies that helped me stay visible without it being a burden.
Here are my top tips for staying visible when you're in a slump, don't have time, or just need to get your spark back creatively
Repurpose old content
One of the easiest ways to keep your brand visible is to repurpose old content. Take some of your old blog posts, videos, or images and repost them with a new spin or updated information. This not only saves time but also ensures that your audience sees your best content.
One of the biggest lessons it's taught me is to really plan ahead. I now have a TONNE of content just sitting in my drafts on socials. I probably have two months worth of video just sitting there ready to go. So, next time, whether I'm sick, on holidays or just want to jump on socials for a while, I can schedule to go out, without me having to do it manually.
Share user-generated content
If your brand has fans or followers who are sharing content that relates to your niche, share it on your own platforms and give them credit. This not only shows that you are paying attention to your followers but also helps build a sense of community around your brand.
Share industry news
Keeping your audience informed by sharing news and updates related to your industry or niche is an excellent way to stay visible. By doing so, you show that you are an expert in your field and that you are keeping up with the latest trends.
Engage with others
Sometimes, it's not about posting content but about spending time engaging with others. Even a simple like on a post or a well-done comment can still keep you visible. This helps you build relationships with your audience, and it shows that you care about their content as well.
Boost an older post or run an ad
If you have a post or video that has done well in the past, consider running an ad or boosting it to get in front of your audience again. This can be especially useful if you're in a slump and don't have the time or energy to create new content. I upped my ad spend when I was sick to make sure that I was still being seen by my audience.
Saying visible is crucial for any business, but it can be challenging when you're in a slump, don't have time, or are dealing with health issues.
By repurposing old content, sharing user-generated content, sharing industry news, engaging with others, and running ads or boosting older posts, you can keep your brand out there without doing too much work. Remember that your audience today might be different from your audience three months ago, so don't be afraid to reuse content that worked well in the past.