The Most Talked-About Publication in Australian Real Estate (RETA)

Nic Fren | Founder & CEO - Bespoke Media Group & Real Estate Today

Let’s call it how it is — Real Estate Today Australia (RETA) has become the most talked-about publication in the industry.

Currently ranked as the publication with the most influence, engagement, LinkedIn presence, and relevance to professionals in the real estate sector.

Not by chasing attention. Not by courting the same old names. And definitely not by playing it safe.

We earned that title by creating something the real estate world didn’t realise it was missing — a platform that actually reflects the industry as it is today. And we’re only just getting started.

We Didn’t Chase Followers. We Created Conversation.

We didn’t roll out big-budget ad campaigns. We didn’t flood people’s inboxes with paid content.

What we did do was launch a publication with one goal: tell the stories that matter to the people doing the real work in real estate — the ones building brands, shifting markets, growing teams, and driving results.

The response? Immediate. And impossible to ignore.

On LinkedIn, the platform where industry conversations are actually happening, RETA shot to #1 — ranked by the world’s most trusted AI platform (Chat GPT) based purely on influence and engagement.

Not followers. Not legacy reputation. Just results.

We Give a Platform to the People the Industry Wants to Hear From

The old model gave column inches to the top 1% — the same agents, the same quotes, the same talking points.

RETA flipped that.

We showcase rising leaders, independent thinkers, high-impact operators, and those with something real to say.

We don’t care if you’re new, regional, unconventional, or don’t have a media team.If your story adds value to the industry — we’ll tell it.

That’s why our content gets shared, reposted, commented on, and talked about in meetings, Slack channels, and strategy sessions across the country.

No Paywalls. No Favouritism. No Bullshit.

We don’t charge agents to be featured. We don’t give favourable airtime to the highest bidder. And we’re not here to make media mates — we’re here to serve the industry.

If we believe a story, an idea, or an insight moves the industry forward — it runs. Full stop.

That kind of editorial independence doesn’t just build trust — it builds momentum.

A Clear Strategy. A Loud Message.

RETA wasn’t launched on a whim. It was rolled out with a clear playbook:

• Elevate the right voices

• Stay independent

• Make content worth reading — and worth sharing

• Engage, don’t broadcast

• And never forget: we work for the industry, not the other way around

  
  

It’s working. We’re now leading the LinkedIn conversation in a way no other real estate publication in the country is.

And our inbox is full — not with pitches from PR firms, but with real agents who finally feel they’ve got a place to be heard.

We’re Just Getting Started

This is the new standard. Transparent. Inclusive. Smart. Fast-moving.

We’re building a media platform that doesn’t just reflect the future of real estate — it helps shape it.

So if you’re looking for a publication that tells it straight, lifts the right people, and isn’t afraid to do things differently…

You’ve found it.

We’re RETA. And we’re just warming up.