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TikTok hits 3 billion downloads

TikTok has become the first non-Facebook mobile app to surpass 3 billion downloads globally, according to a Tuesday analysis from Sensor Tower. The milestone makes TikTok the fifth nongame app to cross the threshold, following WhatsApp, Messenger, Facebook and Instagram, which are all owned by Facebook.

In the first half of 2021, TikTok became the most downloaded nongame app globally, boasting 383 million first-time installs early in the year despite being down 619 million installs in the first half of 2020. The 38% downswing of 2020 was attributed to the app's removal from the market in India.

We have been urging clients to jump on the platform ever since Facebook implemented their temporary news ban in February this year.

Recently, Collings real estate agent Spiros Vamvalis became the first agent to sell a property using the platform.

It's here and it's working says Nic Fren. When I started marketing property on social media back in 2012, it was Facebook that was the king of social media platforms. Other platforms have come of age, but I feel we are going to see some great things from TikTok and I urge agents to start taking it seriously, or risk being left behind.

Bespoke Media Group


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