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To Facebook or Not to Facebook for Real Estate Marketing

Updated: Jan 3, 2023

Real estate agents and brokers need to be where their potential clients are, and these days, that means being active on social media.

One of the most popular social media platforms is Facebook, so it makes sense to explore how to use Facebook for real estate marketing.

While there are some clear advantages to using Facebook for marketing purposes, there are also some disadvantages that you should be aware of before you take the plunge. Let’s take a look at both sides of the coin.

Advantages of Using Facebook for Marketing

Facebook allows you to target a specific audience. With Facebook’s advertising platform, you can target people by location, age, gender, interests, and much more. This ensures that your ads are seen by people who are most likely to be interested in your listings.

Facebook ads are relatively inexpensive. Compared to other forms of online advertising, such as Google AdWords, Facebook ads are very affordable.

You can also set a daily budget so that you don’t overspend on your advertising campaign.

You can track the results of your ad campaign. With Facebook’s analytics tools, you can see how many people saw your ad, clicked on it, and visited your website. This helps you to fine-tune your ad campaigns so that you get the best return on investment (ROI).

For example, if you want to target people in a certain age group who live in a certain city and who have an interest in buying a house, you can do that with Facebook’s advertising platform. This level of targeting ensures that your ads are being seen by people who are actually interested in what you have to offer, which leads to more conversions.

Another advantage of Facebook marketing is that it’s relatively inexpensive compared to other forms of marketing such as TV or print ads. And even though it is relatively inexpensive, it can still be quite effective if it’s done right. One study found that small businesses make an average return of $5 for every $1 they spend on Facebook ads, which is a pretty good return on investment!

Disadvantages of Using Facebook for Marketing

You need to have a lot of photos and videos. People scroll quickly through their newsfeeds on Facebook and they’re more likely to stop and take notice of an ad if it has an eye-catching image or video.

If you don’t have high-quality photos or videos of your listings, then Facebook might not be the best platform for you to use for your real estate marketing efforts.

It takes time to create effective ads. Creating an effective ad is not something that you can do in five minutes. You need to put thought into the design of your ad, the copy that you use, and the call-to-action (CTA).

If you’re not willing to put in the time to create ads that will grab people’s attention and prompt them to take action, then you might want to consider using another channel.

Now let’s take a look at some of the disadvantages of using Facebook for marketing purposes. The first disadvantage is that because there are so many businesses using Facebook for marketing, your ads can easily get lost in the noise. This means that you need to make sure your ads are well-targeted and relevant to your audience if you want them to stand out from all the other businesses competing for attention on the platform.

Another disadvantage of using Facebook for marketing is that the platform is constantly changing, which can make it difficult to keep up with all the latest updates and changes. For example, last year Facebook updated its algorithm again, and as a result, organic reach decline for many businesses who were relying on Facebook to promote their content.

This just goes to show that even if you do have success with Facebook marketing at one point, there’s no guarantee that it will always be successful in the future due to changes beyond your control.

There are both pros and cons to using Facebook for real estate marketing but ultimately it comes down to whether or not you’re willing to put in the time and effort required to create effective ads.

If you are willing to do that, then Facebook can be an excellent platform for promoting your listings and generating leads.


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