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What is Shadow Banning on Social Media and How to Avoid It

Updated: Jan 3, 2023

If you've been active on social media for any length of time, chances are you've heard the term "shadow banned" before. But what exactly does it mean?

In short, shadow banning is when a social media platform reduces the visibility of a user's content without their knowledge. This can happen for a number of reasons, including violating the platform's terms of service or using prohibited keywords.

If you've been shadow banned, it's likely that your content is being hidden from the very people you're trying to reach.

What is Shadow Banning?

Shadow banning is a form of censorship that is applied by social media platforms to users who are perceived to be violating the platform's terms of service or guidelines. When a user is shadow banned, their content is hidden from other users without their knowledge. This means that even if someone were to search for the affected user's content, they would not be able to find it.

Shadow banning can happen for a number of reasons, including using prohibited keywords, posting spammy content, or engaging in abusive behavior towards other users. In most cases, shadow banishing is done in an effort to improve the overall user experience on the platform. For example, if someone is constantly posting spammy content, shadow banning them will prevent that content from cluttering up other users' feeds.

How to Tell if You've Been Shadow Banned

If you suspect that you've been shadow banned, there are a few ways to check. First, try searching for your own content on the platform in question. If you can't find your own content, but you can see the content of other users, then it's likely that you've been affected.

Another way to check is to see if your engagement has decreased significantly. If you're no longer receiving likes, comments, or shares on your posts, it could be because your content is being hidden from other users. Finally, you can ask a friend or family member to search for your content and see if they can find it.

How to Avoid Being Shadow Banned

The best way to avoid being shadow banned is to familiarize yourself with the policies and guidelines of the social media platforms you use and make sure that you're following them carefully. Each platform has its own specific rules that you need to abide by in order to avoid being penalized.

For example, on Instagram some of the things that can get you shadow banned include using prohibited hashtags, posting spammy comments, or engaging in abusive behavior towards other users. To avoid being shadow banned on Instagram (or any other platform), just make sure you're following the rules and treating other users with respect.


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