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Why we still need the human touch in a digital world


"I'm the first one to admit that I love programs like Chat GPT & Jasper. However, while they do free up time and help me streamline my business, they will never replicate the human touch that's required for me to connect in business."

- Nic Fren


In today's digital era, artificial intelligence (AI) is revolutionizing various industries, including real estate. However, despite their remarkable capabilities, AI-powered chatbots cannot replace the unique human touch that is essential in the real estate industry.



Undoubtedly, AI platforms are powerful tools that assist in getting ideas off the ground and initiating the real estate process. They can provide information about listings, answer basic questions, and analyze data to offer insights. But when it comes to fine-tuning outcomes, customising content, and providing personalised advice, human judgment, experience, and expertise are irreplaceable.


At Bespoke, we recognise the incredible potential of AI in the real estate industry, and ChatGPT is one example of this," said Nic Fren, CEO of Bespoke Media Group. "But we also know that nothing can compare to the hands-on approach, personalised advice, and human connection that our real estate agents bring to the table in their marketing."


"As real estate agents, we possess a unique set of skills that cannot be replicated by AI chatbots. We have the ability to understand the emotional aspects of buying or selling a home and provide empathy, intuition, and emotional support throughout the process. Our ability to establish trust, build relationships, and offer personalised experiences far outweighs the capabilities of AI platforms." he says. "Use these platforms, but don't hand over your entire strategy to them" he says.


"While platforms like ChatGPT & Jasper can assist in certain tasks, the human touch is crucial in the real estate industry," said Mr. Fren. "We listen to our clients' unique needs and concerns and use our experience and expertise to guide them through the process. It's a level of personalisation and care that no AI can replicate."


Acknowledging that AI is a game changer in our industry, we identify 3 key reasons why remaining hands on is still just as important as automation.


  1. Human touch adds authenticity and emotional connection: In a digital world where marketing is often automated and impersonal, the human touch brings authenticity and creates emotional connections. It allows us to convey genuine emotions, empathy, and understanding, which can deeply resonate with audiences and build trust.

  2. Human touch enables customization and personalization: Despite the advanced algorithms and data-driven marketing strategies, human touch is still crucial for customizing and personalizing marketing efforts. Humans have the ability to understand individual needs, preferences, and behaviors, and can tailor marketing messages accordingly, resulting in more relevant and effective communication.

  3. Human touch fosters creativity and innovation: Human creativity and innovation are essential for staying ahead in the competitive world of marketing. The human touch encourages out-of-the-box thinking, ideation, and experimentation, leading to fresh and unique marketing approaches that can capture attention and stand out in a crowded digital landscape.


While AI chatbots like ChatGPT are powerful tools that have revolutionized the real estate industry, they cannot replace the indispensable role of human real estate agents.


The human touch, with our ability to understand emotions, provide personalised advice, and establish trust and relationships, remains irreplaceable in the digital era. It is the unique combination of AI and human expertise that can truly enhance the real estate experience for our clients.


Written by Bespoke Media Group

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