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Is your current marketing strategy aimed at business for today, or business for the future?
While we all want business for today, it's important to keep in mind those who are not yet in transaction mode.
Change Your Messaging Over the Break to Make an Impact in 2023 is the advice from Social Media Marketing expert, Nic Fren.
The Bespoke Media Group chief executive says with the new year nearly here, it’s time to start thinking about how your business messaging can make a bigger impact in 2023.
How many times can you hit your marketplace with the same old:
Are you thinking of selling?
Would you like a price update
Three months management fee, free
There’s no value in that and you are going to turn your audience off you with the constant sales pitch.
“People are thinking about family, friends, and goals for the new year; while selling might be part of that, you need to understand that people could still be at the start of their journey,” he says.
Here are my tips for making sure your messaging resonates with your audience over the break.
Content is King!
The key to successful messaging over the break is content.
Consider focusing on topics like:
What are the top things you can do to increase your rent in 2023?
What are the 12 things to do before you decide to sell your property?
What are the top 4 renovation tips to consider to add value to your home?
What are the top 4 things all landlords should consider in 2023?
What are the top 4 things buyers can do to prepare to purchase a property
What can tenants do to stand out when applying for property?
By providing helpful information that people can use right away, you’ll be able to create a connection with customers that will last beyond just one season.
While those topics may not seem related to a “transaction now” right away, they will give you an opportunity to provide valuable information and establish yourself as a trusted source of knowledge on real estate topics.
Schedule Your Content Ahead of Time
Once you have your content planned out for the break, it’s time for implementation!
Scheduling tools like Jasper, Buffer and our Bespoke agent portal can help make sure all of your content goes out on time without any hiccups. This way, you don't have to worry about manually posting each piece of content - just set it up once and let it go!
Scheduling ahead also helps ensure that all of your posts get seen by as many people as possible since they will be posted at optimal times throughout the day/week/month.
The holiday season is a great time for businesses—especially real estate businesses—to take advantage of increased engagement levels on social media platforms by changing up their messaging over the break.
Focus on providing valuable information through helpful blog posts and other forms of content; this will not only help build trust with potential customers but also show them that you care about helping them achieve their goals—not just pushing them into buying something from you.
Written by Bespoke Media Group.
Bespoke Media Group is an international social media marketing, training & education agency, providing agents the tools needed to be a success on social media.
With over 800 members across Australia, New Zealand, Fiji, Canada, United States & the UK, find out why more agents are making the shift here
If you would like to discuss becoming a bespoke member and work with the best in industry when it comes to social media in the real estate industry, please reach out to Paul at pr@bespokemediamanagement.com
Enjoy the rest of your weekend.
Kind Regards