Real Estate Today Dethrones Industry Media in Just 5 Months

Real Estate Today Founder | Nic Fren

In a sharp acceleration rarely seen in business media, Real Estate Today has been recognised as Australia’s #1 real estate industry publication, just five months after launching in January 2025.

The recognition follows an independent evaluation conducted by third-party AI tools that assessed the country’s top media platforms across four core metrics: influence, audience engagement, editorial quality, and industry relevance.

Real Estate Today outperformed all other publications in each category, cementing its position as the most trusted, cited, and shared media brand in the Australian real estate sector.

The publication was established to address a clear gap in the market — a lack of industry media that reflected the real, day-to-day experiences of property professionals.

Founder Nic Fren, a long-time industry leader and media strategist, said the decision to launch was driven by frustration.

“We didn’t build this to follow the rules. We built it to change them,” Fren said. “Much of the industry media had become repetitive, out of touch, and overly influenced by vested interests. I found myself tuning out. So I built something different — something that spoke the same language as the people actually doing the work.”

At the heart of Real Estate Today’s success is its commitment to inclusivity and transparency.

Rather than focusing on the top six people on rotation, the publication puts the spotlight on agents, property managers, marketers, business owners, and digital innovators — people often excluded from traditional coverage.

“We don’t play favourites. We don’t have cliques. And we’re not influenced by your chequebook,” Fren said. “If it’s relevant and real, we’ll tell the story. It’s that simple.”

The impact has been immediate. Real Estate Today now commands the highest-performing LinkedIn presence in the industry, with its commentary and features consistently reshared by agents, network heads, and thought leaders nationwide.

The publication’s fast publishing model and agent-first lens have made it the go-to outlet for commentary that matters, content that cuts through, and headlines that reflect real-world realities — not recycled releases.

Feedback from the industry has been overwhelmingly positive, with many professionals expressing appreciation for finally being seen and heard.

From boutique agency owners to regional property managers, contributors say they value a platform that prioritises relevance over reach and substance over spin.

The brand’s rise in Australia mirrors its performance in New Zealand, where Real Estate Today first launched in April 2023. Within three months, it was recognised as the country’s leading real estate industry publication. The trans-Tasman success has confirmed the viability of a modern, decentralised media model tailored to the pace and people of real estate.

Looking ahead, Fren says future growth will be thoughtful and deliberate — with a continued focus on authenticity. “You’ll just have to wait and see,” he said. “There’s plenty in the pipeline — but we’ll share it when we’re ready.”

He adds: “This is a publication for the entire industry. Not just the loudest voices or the most polished brands. I feel incredibly lucky to help shine a light on the professionals who’ve been overlooked for too long.

That’s the mission — and it’s only just beginning.

And, thank you for making us number 1."