Yep … it’s that time of year again. The brakes are applied and momentum in the real estate industry has started to slow. To get the head start on your competition in the new year, don’t just sit on your hands during the lull in activity!
The holiday period provides some rarely available downtime to review your social media marketing over the last year, so you can hit the grounding running with a plan in place to hit those targets in 2020.
Diving into your social media channels, reviewing your activations and understanding your analytics will allow you to recognise holes in your marketing strategy, identify what has – and hasn’t – delivered for your business objectives, and enable you to put an optimised plan in place.
Don’t know where to start? We’re here to help.
Social media is a crowded space. Our clients look to us for new and effective ways to stand out and make an impact. A thorough review of your social media activities is the crucial first step to achieve this.
Bespoke Media Management provides an annual audit and SWOT analysis for each of our clients, across all of their channels. (If you are not yet a member, click here to join up and enjoy all the benefits we offer to our customers so they can keep ahead of the game.)
In reality, social media strategy is not so different to every-day real estate prospecting: If you continually use the same scripts and dialogue without seeing results, then you have to change tactics. The same applies for social. If you are not getting traction or seeing results from repeatedly posting the same kind of content, it’s time to re-think your approach.
A common frustration we hear from business owners is “our guys just won’t adhere to our corporate guidelines on social media”. Often, we’ve found the reason is a lack of real guidelines to begin with, or confusion over how to work with them.
What if we told you there was a quick, easy solution that comfortably adheres to your corporate policy, whilst still affording your agents the flexibility to “be themselves” online? Sounds too good to be true? It’s not …
We have some amazing new ideas and strategies we’d love to share with you. With about a month left of the working year, NOW is the time to grab this valuable opportunity and ensure your readiness for 2020. To book your checkup please get in touch with our team today.