With the world of social media, it can be easy for real estate agents to feel overwhelmed and unsure about how to use these online platforms to their advantage.
But social media doesn’t have to be intimidating. There are simple steps you can take to ensure that your presence on social media grows in an effective and efficient way.
Let’s look at 6 secrets to social media growth.
Create High-Quality Content
The days of posting mediocre content are over. If you want your followers to engage with your page, then you need to create high-quality content that stands out from the competition. This doesn’t mean go out and buy the most expensive camera you can, nowadays an iPhone is all you need.
Try writing blog posts or creating videos that provide helpful information and advice, or post images of properties that you have recently sold/listed. Quality content will draw people in, boost engagement, and help grow your following organically.
Post at the Highest Engaging Times
Research has shown that certain times of day tend to be more successful when it comes to receiving likes, comments, and shares than others. Utilize this data by scheduling posts during those peak times to increase your chances of getting engagement from followers who are online at the same time as you! Rule of thumb, before 8am in the morning and after 8pm are highly active times on social media.
Carousels are one of the most effective ways of sharing multiple pieces of content in one post without overwhelming followers with too much information all at once. This type of post allows you to showcase a selection of images side-by-side without cluttering up your timeline with multiple posts back-to-back. Carousels are also great for sharing “before and after” shots or highlighting different features within a property listing—allowing potential buyers an inside look into what they could be purchasing!
Post Consistently - THIS DOESN’T MEAN 5 TIMES A DAY
This is key if you want your followers to stay engaged with your page over time. Create a schedule for yourself so that you know exactly when and how often you should be posting—and stick with it! If possible, try not to go longer than a week without posting something new on your page—this will keep followers interested in what else is going on in your business and ensure continued engagement over time!
Aim for at least two posts a week.
Lots of Engagement
Engagement is essential if you want people to pay attention to what you’re posting on social media! Make sure that when someone comments or messages you, they receive a prompt response from either yourself or someone from the team; this shows customers that they’re important enough for someone within the company to take notice and respond quickly! Additionally, don’t forget about engaging with other accounts on social media; liking posts (when appropriate), leaving comments, responding promptly—these are all important aspects when trying to foster relationships via social media channels like Instagram or Twitter!
Be Patient - It'll Happen!
Last but not least – don't get frustrated if results don't come immediately! Building an audience isn't something that happens overnight – it takes time & patience until everything begins clicking into place & growing steadily each day/week/month etc… Being consistent & persistent with your approach is key here – just keep going no matter what obstacles may come up along the way & eventually success will follow!
Social media can definitely seem daunting at first glance - but it doesn't have to be!
By following these simple steps (creating high quality content, posting at optimal times, utilizing carousels, posting consistently, engaging lots with prospective customers & being patient!) real estate agents can easily master social media & ensure growth & success for their businesses in no time whatsoever! Keep these tips handy & start putting them into practice today.