We invest considerable time in crafting our brand identity, yet, paradoxically, some of our hard-earned efforts might go to waste when the individuals we aim to captivate encounter unnecessary obstacles.
It's understandable; our objective is to foster inquiries, initiate meaningful conversations, and gather valuable data.
However, in today's ever-evolving landscape, it's no longer just about our desires. What sets apart the agents who thrive are the ones who share a common approach—they prioritise simplicity and convenience for the consumer.
In the world of real estate, where time is money, accessibility to property details is of paramount importance. In this era of technological advancement and instant information, it's essential that agents make the process of acquiring property information as seamless as possible.
Yet, I can't help but notice some common practices that hinder this vital aspect of the industry. As an advocate for transparency and ease of access in the real estate realm, I firmly believe that agents should prioritise the convenience of the public when it comes to disseminating information about open homes, auctions, and property details.
ADVERTISE YOUR OPEN HOME TIMES AND AUCTIONS ON YOUR SIGNBOARDS!
"It's a signboard. That's LITERALLY its job to advertise the property!"
As someone who's deeply invested in the real estate world, it's baffling to see a seemingly simple issue becoming increasingly prevalent: the omission of crucial information on property signboards.
We've all encountered those signboards that proudly proclaim "As Advertised" instead of providing the actual open home times and auction dates. This trend is not only frustrating but also counterproductive. After all, the primary purpose of a signboard is to promote the property and its key details.
The question that arises is, why are some agents expecting potential buyers and curious onlookers to go on a wild goose chase for basic property information?
It's a baffling practice that undoubtedly deters individuals from showing interest in a property. If you're a real estate agent, your objective should be to make it easy for people to access the information they need instantly.
Why? Because in this competitive industry, convenience can be the decisive factor that brings potential buyers to your property.
When people know when open houses are scheduled or when the auction is happening, they are more likely to attend, increasing the chances of a sale.
Put Links to Properties in Your Social Media Posts
"Agents that put 'Contact me for more details' run the risk of an interest drop off."
In an age dominated by social media, it's surprising to see some agents missing the mark when it comes to sharing property listings.
Rather than making it easy for potential buyers to access detailed information about a property, some agents resort to vague captions like 'Contact me for more details.' This kind of approach not only places an unnecessary barrier between buyers and their desired information but also runs the risk of interest drop-off.
For platforms like Facebook, Instagram, and TikTok, the key is to add links to the posts. Social media is a powerful tool for real estate marketing, and when potential buyers see a property they're interested in, they want quick access to information.
On Instagram, using a tool like LinkTree, where you can consolidate all your listings in one place, is a game-changer. By doing so, you ensure that anyone interested in a property can instantly view all the details, without the frustrating back-and-forth of email inquiries.
Have Your Contact Details in Your Bio
"Why are we making it difficult for people to communicate with us?"
One of the most common yet overlooked details in the real estate industry is the absence of agents' contact information in their bios, whether on social media or their websites. In an age where communication is key, it's baffling that some agents make it difficult for people to reach out.
It's a simple solution - include your email, office address, and phone number in your bio.
This straightforward step not only facilitates communication but also signals your willingness to engage with potential clients. Accessibility in this regard is key to building trust and attracting serious inquiries.
The industry can greatly benefit from an increased emphasis on making property information easily accessible to the public.
This transparency not only benefits buyers but also enhances an agent's reputation and effectiveness.
It's time for agents to embrace these practices, transforming the real estate experience into a more accessible and convenient one for all parties involved.