The real estate market is in a constant state of flux, with seasonal shifts impacting buyer and seller behaviors. As we transition into the vibrant and promising Spring season, agents have a unique opportunity to set themselves up for a strong end to 2023 and a winning start to 2024. To achieve this, it's essential for agents to take full advantage of the Spring market by implementing a well-rounded strategy that encompasses various marketing channels and community involvement. My advice is to throw everything you can over the next 4 months to not only finish the year strong, but to set yourself up for a strong start to 2024 Six key strategies that agents can employ over the next 16 weeks to secure their position in the market.
Increasing Letterbox Drops For Solds, Leased & Just Listed Properties Letterbox drops are a tried-and-true method for staying top-of-mind in your local community. To maximise their impact, agents should look to increase their success marketing collateral for just listed, sold, and leased properties. Potential buyers and sellers are always interested in recent transactions and market activity. By consistently delivering this information, agents establish themselves as trusted experts in the neighbourhood. Consider adding an extra 1,000 letterbox drops for each listing you list, sell or lease for the next 4 months. Boosting Social Media Ads Social media platforms are an invaluable resource for real estate agents looking to reach a wider audience, at a reasonable cost. With Spring in full swing, consider increasing your social media ad spend to promote not just your listings, but also your profile and services. Platforms like Facebook, Instagram, and LinkedIn offer powerful targeting options, enabling you to reach potential clients more effectively. If you haven't run social media ads before, not might be a good time to start thinking about it. If you currently are running ads, we'd suggest increasing your monthly spend.
Agent Profiling Flyer Drops Don't underestimate the power of personal branding. Agent profiling flyer drops allow you to introduce yourself and your services to potential clients in your area. Whilst the flyers can include your credentials & success stories, we find the ones that have a greater impact often have a personal touch which will set you apart from the competition. Revamping Email Marketing Email marketing remains a cost-effective and efficient way to engage with your client base. However, it's essential to adapt your email marketing strategy to better engage recipients.
Create informative and visually appealing content that provides value to your subscribers, such as market updates, homebuyer/seller guides, or exclusive property previews. Keeping in mind that not everyone is looking to transact now, so what can you be doing to keep them engaged?
Incorporating SMS Marketing In an age of constant connectivity, SMS marketing offers a more immediate and personal way to reach clients. If you aren't already doing this, it's something I strongly urge you to consider. With the open rates & visibility of SMS marketing vs email, the engagement level is much higher.
Send property alerts, open house notifications, and other time-sensitive information directly to your clients' smartphones. Ensure that recipients have opted in to receive SMS messages to stay compliant with regulations. Embrace Community Involvement Real estate is inherently local, and community involvement can significantly boost your reputation and network. Consider participating in local events, sponsoring community initiatives, or collaborating with neighborhood associations.
Building a strong presence in your community not only generates leads but also fosters goodwill.
Example: Partner with a local charity for a fundraising event, organise a neighborhood cleanup, or host an informative seminar on home buying or selling. These activities not only benefit your community but also enhance your standing as a trustworthy local expert. By increasing letterbox drops, boosting social media ads, distributing agent profiling flyers, revamping email marketing, incorporating SMS marketing, and embracing community involvement, agents can create a well-rounded strategy that ensures they remain top-of-mind among potential clients. Executing these tactics over the next 16 weeks, real estate agents can set themselves up for a strong finish to 2023 and a winning start to 2024.