Bespoke Media and GetConnects Join Forces to Deliver Fully Integrated Winter Campaign Built to Bolster Spring Market Success

Bespoke Media Founder & CEO Nic Fren and GetConnects Founder & CEO Steph Molenaar launch the 11th annual Selling in Spring, Starts in Winter campaign, providing real estate agents with a full prospecting system.

After helping thousands of real estate professionals prepare for the spring selling season over the past decade, Bespoke Media's Selling in Spring, Starts in Winter has returned for its 11th year with its largest expansion yet.

AXION Bespoke Media's propriety platform has rebuilt the campaign for 2026, adding more than 100 ready-to-use marketing, prospecting and vendor resources and introducing a new partnership with GetConnects to help agents move beyond content and turn database activity into genuine conversations, appraisals and listings.

The campaign will be made available to real estate professionals across Australia and New Zealand, giving agents, offices and networks a complete spring prospecting system at a time when the window to build momentum before September is rapidly closing.

Nic Fren, Founder and Chief Executive of Bespoke Media Group, said the landmark campaign had thrived for 11 years because its central message continued to hold true.

“The spring market may begin in September, but the competition for spring listings begins much earlier,” Mr Fren said.

“For more than a decade, this campaign has helped agents start those conversations before the rush. This year, we have expanded it significantly, with more resources, stronger prospecting support and more opportunities for agents to turn winter activity into spring business.”

The campaign combines social media content, vendor education, prospecting emails, SMS templates, call scripts, print collateral, lead-generation resources and open-home tools into one coordinated rollout.

Its new partnership with GetConnects also gives agencies the opportunity to support the campaign with structured database prospecting, creating a clearer link between marketing activity and direct vendor engagement.

Stephanie Molenaar, Founder and Chief Executive of GetConnects, said the challenge for most agencies was not finding new leads, but acting on the ones they already had.

“Most agencies already have future listings sitting inside their databases. They just don’t have the time or capacity to uncover them,” Ms Molenaar said.

“The opportunity is often already there. Someone just needs to pick up the phone.

“It could be a past appraisal, a former client, an investor or a homeowner who has been considering a move. The difference is whether somebody asks the right question at the right time.

“This campaign gives agents a relevant reason to make contact now, while our role is to help businesses turn that contact into meaningful opportunities.”

Ms Molenaar said the partnership had been a natural alignment.

“Marketing and calls are two sides of the same coin,” she said. “Nic and I think about this industry in the same way, so bringing the two together was an easy decision.”

Unlike a traditional seasonal content pack, Selling in Spring, Starts in Winter has been designed as an end-to-end campaign that agents can deploy across social media, email, phone prospecting, direct mail and listing presentations.

The resources cover the complete vendor journey, including property preparation, pricing, presentation, methods of sale, buyer behaviour, open homes, negotiation, compliance and post-sale referrals.

Mr Fren said the campaign was built for agents who wanted practical execution rather than another set of ideas.

“Agents do not need another reminder to prospect,” Mr Fren said.

“They need the campaign, the content, the scripts, the reason to call, and the team who can get it done. That is what this gives them.”

The 11th annual Selling in Spring, Starts in Winter campaign is available now through AXION and Real Estate Today to agents, businesses and networks across Australia and New Zealand.