The question of whether an agent/agency or network should engage a marketing agency for their social media endeavors is a complex one, with various factors to consider.
However, Nic Fren of Bespoke Media is here to provide a detailed analysis of the positives and negatives involved in partnering with a media agency for social media initiatives.
With a wealth of experience and expertise, Bespoke Media Agency aims to help agents/ agencies and networks make informed decisions that align with their specific needs and goals.
Bespoke Media have identified three primary types of clients based on its extensive experience in the industry:
Content Seekers: Some clients have a solid understanding of marketing strategies but seek assistance with content creation, ideas, and execution. They are confident in handling their marketing strategies independently but require guidance and support in specific areas. By engaging a media agency, these clients can tap into the agency's expertise and creative resources to enhance their content and achieve greater audience engagement.
Time-Strapped Clients: Many agents/ agencies and networks face time constraints or lack the necessary resources to dedicate to their social media strategies. These clients understand the importance of maintaining a strong social media presence but find it challenging to allocate sufficient time and effort to this aspect of their business.
By partnering with a media agency like Bespoke Media, these clients can delegate the entire responsibility of their social media endeavors to a team of professionals, allowing them to focus on core business operations while ensuring a consistent and effective online presence.
Next-Level Aspirants: Some clients possess the skills to consistently update their social media platforms but require professional assistance to take their efforts to the next level. These clients aim to maximise lead generation, expand their reach, and enhance audience interaction.
Engaging a media agency offers access to specialised knowledge, innovative strategies, and advanced tools that can propel their social media initiatives to new heights, driving measurable results and business growth.
To illustrate the benefits of working with Bespoke Media, an ongoing comprehensive marketing campaign for a client is showcased in the accompanying screenshot.
The campaign primarily focuses on Facebook and Instagram, with a strategic mix of 54 scheduled posts for the month (excluding TikTok and Google My Business).
It is worth noting that some days have no scheduled posts, as live videos or video updates are incorporated to establish a stronger connection between the agent/agency and their audience.
This approach allows for authentic and engaging content that resonates with the target demographic, and having an agency's support in planning and executing such strategies can significantly enhance their effectiveness.
댓글