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Why agents need to be doubling down on their marketing as the market tightens


As the real estate market tightens, there may be fewer buyers and sellers in the market. This can lead to more competition among real estate agents for a limited pool of clients.




In this environment, it becomes even more important for real estate agents to effectively market themselves and their listings in order to stand out and attract clients.



Here are some key strategies that can help:

  1. Build a strong online presence: Today's homebuyers and sellers are increasingly turning to the internet to search for properties. Having a strong online presence, including a professional website, social media accounts, and listings on major real estate platforms, is essential for reaching more potential clients.

  2. Utilize video and virtual tours: With many buyers and sellers still hesitant to physically view properties, video and virtual tours can be a great way to showcase homes and allow potential buyers to get a sense of the property without having to visit in person.



  1. Leverage local connections and networks: Building relationships with local businesses, organizations, and other professionals can help you tap into potential clients who may be interested in buying or selling in your area.

  2. Offer incentives and discounts: In a falling market, offering incentives and discounts to buyers and sellers can be a great way to attract more business. Consider offering a offering to cover closing costs for buyers, free photography, a cleaner to tidy a home prior to inspections or any other product or service that can set you apart.

  3. Highlight unique selling points: Every property/agent or agency has there own unique features and selling points. Emphasizing these to help stand out in a crowded market.

  4. Be the most visible agent in your area. If you can't be the biggest agent, be the most visible. You might be surprised at how being highly visible can often give out the impression that you are just as successful, as long as your content is giving value.

By implementing these strategies, you can increase your visibility and reach more potential clients, even in a falling market.

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