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Why you should NOT be adding links to the major portals on your social media posts

Updated: Mar 29, 2023

In today's digital age, social media has become a powerful tool for promoting and advertising businesses, including real estate agencies. Social media platforms such as Facebook, Twitter, and LinkedIn provide an excellent platform for sharing property links and generating leads.

However, it's essential to ensure that those links lead to your website and not a third-party provider.

Why is it important to direct traffic to your website rather than a third-party provider?

Keep the viewer in your world

When you post property links on your social media pages, your goal is to attract potential customers and convert them into loyal clients. By directing traffic to your website, you keep the viewer in your world, providing them with an immersive experience that showcases your brand, messaging, and user experience. This is an ex

cellent opportunity to show your unique selling points, differentiate yourself from the competition, and build a relationship with potential customers.

Use Google advertising and Facebook pixels

Google advertising and Facebook pixels are excellent tools for retargeting potential customers who have visited your website. However, to make the most of these tools, you need to have visitors on your website in the first place. By directing traffic to a third-party provider, you make it harder to retarget potential customers effectively, limiting the effectiveness of these tools.

Compete effectively in the market

When you direct traffic to the major real estate portals, you are essentially feeding the beast. These portals dominate the market, making it difficult for smaller agencies to compete effectively. By directing traffic to your website, you can level the playing field and provide an alternative to the major portals.

In summary, directing traffic to your website rather than a third-party provider is crucial for promoting your brand, increasing your chances of converting potential customers, and competing effectively in the market. Here are some tips to help you direct traffic to your website:

  • Include links to your website in all your social media posts

  • Create quality content that encourages users to visit your website

  • Run promotions and contests that direct users to your website

  • Use Google advertising and Facebook pixels to retarget users who have visited your website

  • Invest in SEO to increase your website's visibility in search engines

By implementing these tips, you can ensure that your social media efforts are directed towards your website, providing potential customers with an immersive experience that showcases your brand, messaging, and user experience.

Bespoke Media Group is an international social media marketing, training & education agency, providing agents the tools needed to be a success on social media.

With over 900 members across Australia, New Zealand, Fiji, Canada, United States, Switzerland & the UK, find out why more agents are making the shift here

If you would like to discuss becoming a bespoke member and work with the best in industry when it comes to social media in the real estate industry, please reach out to Paul at

Kind Regards

Nic Fren

Founder & CEO

Bespoke Media Group


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