Bespoke Media Retires Award-Winning Portal as AXION Hits 10,000 Conversations in Just Three Weeks

Written by Bespoke Media

Bespoke Media Group has begun switching off its award-winning portal and legacy app systems as its flagship platform, AXION, records more than 10,000 AI Role Play conversations in three weeks.

AXION by Bespoke Media has recorded more than 10,000 AI Role Play conversations in three weeks, as agents increasingly turn to live, on-demand training to prepare for the conversations that shape listings, vendor relationships and results.

The milestone marks a significant early result for AXION’s AI Role Play Simulator, a real estate-specific training tool that allows agents to practise high-pressure conversations through the AXION app.

Built for agents working in the real world, the simulator can be used from the office, from home, between appointments, before a vendor call or on the fly before a difficult client conversation.

For Bespoke Media Group founder and chief executive Nic Fren, the result confirms a major shift in how real estate professionals are beginning to use artificial intelligence.

Mr Fren said the strongest adoption had come from agents using AXION as a practical performance tool, not as a theoretical AI product.

He said agents were not being asked to become AI experts. They were being given real-world experiences they could access quickly, practise immediately and learn from through scoring and post-session reporting.

The platform gives users access to more than 120 real-world scenarios, including prospecting, appraisal follow-up, buyer objections, price conversations, campaign feedback, market updates, listing confidence and vendor management.

Vendor management has emerged as the strongest area of use.

That result reflects one of the most important pressure points in agency life: the need to manage seller expectations, deliver market feedback, maintain confidence and keep campaigns moving.

Mr Fren said vendor management was exactly the type of scenario AXION was built for.

It is one thing to know what should be said in a difficult vendor conversation. It is another to practise it before the phone call, the meeting or the moment that matters.

AXION gives agents that opportunity.

Every session produces a performance score and a detailed post-session report, giving agents clear feedback on how they handled the conversation, where they performed strongly and where they need to improve.

That reporting layer is central to the platform’s value.

Agents are not simply completing a role play and moving on. They are receiving feedback they can use immediately, whether they are preparing for a price discussion, a campaign update, a buyer objection or a vendor who needs reassurance.

For Mr Fren, that is where the product becomes more than another technology tool.

It becomes measurable training.

It gives agents a way to practise, review, improve and return to the next conversation with more confidence.

The early uptake has also shown the platform’s relevance across teams and networks.

AXION was released in February and saw immediate interest across Bespoke Media’s network partner ecosystem.

Agency HQ became the first network to roll out AXION, launching the platform to its network at its Kickstart 2026 conference in February.

Bespoke Media is also in the later stages of work with Victorian network Stockdale & Leggo, which operates its own Bespoke Media-built platform. The company has been customising that system to strengthen its infrastructure, long-term capability and value for the network.

Bespoke Media is also preparing for another NSW-based boutique network to partner with AXION in the coming weeks.

Mr Fren said the early movement from networks showed a clear understanding of where the industry was heading.

This is not just about AI. It is about training, marketing, brand value, agent support and building infrastructure that helps networks stay relevant.

Agency HQ moved quickly because it understood the opportunity. Stockdale & Leggo has also shown the kind of forward thinking required to build systems that support a network not only today, but years from now.

Mr Fren said the success of AXION was not accidental.

Bespoke Media began reassessing the future of its portal and app systems around 18 months ago, when it became clear the traditional portal model would need to evolve.

The company used research, partner feedback, industry engagement, agent conversations and network discussions to shape the next phase of its technology.

AXION is the result of that work.

It was not built in response to a sudden wave of AI hype. It was built because Bespoke Media saw where the industry was moving and began preparing before the market forced the change.

As AXION grows, Bespoke Media has also become more deliberate about where it invests its technology, support and resources.

Mr Fren said the company’s focus is now on partnerships with clear alignment around innovation, long-term value and the standard of infrastructure agents will need in the years ahead.

When a business evolves, not every legacy arrangement evolves with it, Mr Fren said.

That is not unusual, and it is not something that needs to be overstated.

For Bespoke Media, the priority is clear. The company is focused on the partners, members and networks that understand where the market is heading and want to build for that future.

That discipline comes as Bespoke Media begins retiring its award-winning portal and legacy app systems, while upgrading select corporate partner platforms as part of its next phase.

The retirement of the portal is not the centre of the story, but it is an important marker.

The Bespoke Portal played a major role in the company’s growth over the past six years and helped establish Bespoke Media as a recognised force in real estate training, digital marketing and platform support.

The portal won Best Social Media App or Tool at the 2022 and 2023 Social Media Marketing Institute of Australia Awards. Bespoke Media was also recognised as one of the top ten training organisations within Australian real estate in 2024 and 2025.

Mr Fren said that history gave the company the credibility to move confidently into its next phase.

He said the company was not entering the AI era from a standing start, but building on years of proven platforms, industry adoption and practical outcomes for agents and networks.

That experience matters in a space that still feels complicated for many businesses.

AI can feel overwhelming, but Bespoke Media’s position is that the technology only works when it is simple, useful and directly connected to the work agents are already doing.

With more than 10,000 AI Role Play conversations recorded, more than 120 scenarios available, scoring and full reporting after each session, Agency HQ already live, Stockdale & Leggo’s Bespoke Media-built platform entering its next stage and another NSW boutique network preparing to partner with AXION, Bespoke Media is positioning itself as a leading force in the next phase of real estate technology.

The future of real estate training will not be defined by more dashboards, more logins or more passive content libraries.

It will be defined by tools agents actually use.

Tools they can open from home.

Tools they can use between appointments.

Tools that help them practise before the call, sharpen before the meeting and improve before the next campaign.

That is where AXION is gaining traction.

And for Bespoke Media, the message is clear.

The next era of real estate support is not coming.

It has already started.