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Selling in Spring, Starts in Winter: The Lead Generation Campaign of the Year


As the chill of winter sets in, real estate agents across the country are gearing up for one of the most anticipated events of the year: the Bespoke Media Group's "Selling in Spring, Starts in Winter" campaign. Now in its ninth year, this initiative officially kicks off this weekend, promising to equip agents with the resources they need to dominate the Spring market and finish the year strong.


A Campaign Designed for Success

The premise of the campaign is simple yet powerful: focus intensely on marketing for the next 90 days to create the best opportunities for a thriving Spring market.


This strategy has been fine-tuned over nearly a decade, and its effectiveness is evident in the remarkable results achieved by participating agents year after year.


"We've designed this campaign to give our agents the tools, content, and resources they need to deliver exceptional value to their marketplaces," says Nic Fren,CEO at Bespoke Media Group.


"From social media content and pre-written emails to blogs, SMS templates, printouts for open homes, and conversation starters for shop front windows, we've covered all the bases."



Comprehensive Tools for Effective Marketing

The campaign offers a comprehensive suite of materials tailored to various aspects of real estate marketing:

  • Social Media Content: Engaging posts designed to capture attention and generate leads.

  • Pre-Written Emails and Blogs: Professionally crafted messages and articles to keep clients informed and engaged.

  • SMS Templates: Concise and effective messages for direct communication.

  • Printouts for Open Homes: Informative and visually appealing handouts to distribute during open houses.

  • Conversation Starters for Shop Front Windows: Eye-catching prompts to initiate discussions with potential clients.


Proven Results

The "Selling in Spring, Starts in Winter" campaign is not just about providing tools; it's about driving real results. Agents who fully embrace the campaign often see significant increases in lead generation and sales.


"This campaign, when done well, is one of the best lead generation strategies I've seen," adds Mr Fren. "Those agents who truly get behind it achieve some great results, setting themselves up for a successful Spring market."


How to Get Involved

For existing members, all campaign materials are readily available in the portal. Non-members are encouraged to consider joining to take full advantage of these valuable resources and support.


"If you are a member, the Spring campaign is already live in the portal," says Mr Fren. "If you aren't currently a member, I look forward to meeting you and helping you take your marketing to the next level."


The "Selling in Spring, Starts in Winter" campaign is a testament to the power of strategic marketing and preparation.


As agents gear up for the next 90 days, they are not just preparing for Spring—they are setting the stage for a strong finish to the year. Whether you're a seasoned agent or new to the industry, this campaign offers a proven path to success.


So, bundle up, get ready, and let's make this Spring the best one yet!

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