If you had told a real estate agent 10 years ago that they could sell a property on Facebook, they would have laughed in your face. But that's exactly what happened in 2015 when Nic Fren became the first agent to list and sell a property on the social media platform.
Having used Facebook in a professional manner since 2012. This groundbreaking move inspired other agents and real estate coaches to adapt this method after being shy of using these portals professionally for so long. Making it easier to connect buyers, sellers, tenants and communities not just locally, but internationally as well.
While some in the industry were slow to warm up to the idea of using social media professionally, there's no denying that it has changed the real estate marketing game in Australia—and for the better.
How has it changed the way we approach our business?
Increased Engagement & Reach
Social media has made it easier than ever for agents to connect with potential buyers. Regardless of where they are in the world. Platforms like Facebook and Instagram allow agents to share photos and information about properties with a wider audience than ever before, increasing engagement and reach.
And because potential buyers can easily leave comments or questions on posts, agents can quickly resolve any concerns or queries they may have.
Better Targeting & Leads Generation
In the past, agents would have to rely on print ads or open houses to generate leads. But with social media, they can target specific demographics with laser precision. For example, if an agent is trying to sell a family home in a suburb with good schools, they can use Facebook's targeting features to display their ads to parents with young children who live in that area. This ensures that only those who are most likely to be interested in the property will see the ad, saving both the agent and the potential buyer time and energy.
Improved Customer Service & Support
A huge benefit of social media for real estate agents is that it provides them with an opportunity to improve customer service and support. In the past, if a buyer had a question about a property or an issue with their purchase, they would have to either call or visit the agent during business hours. But now, thanks to platforms like Facebook Messenger and WhatsApp, agents can respond to questions and queries at any time of day—no matter where they are in the world. This makes it easier for agents to provide exceptional customer service and support, ultimately leading to happier customers.
So where do we think the future of social media marketing in the real estate industry is heading? We believe that platforms like Snapchat and TikTok will become increasingly popular among agents as they look for new ways to reach potential buyers. And with more people working from home, we think virtual tours will become even more commonplace as people search for properties online.
There's no doubt about it: social media has changed the way we do business—and that includes real estate. Thanks to platforms like Facebook, Twitter, and Instagram, agents can reach a wider audience of potential buyers than ever before.
What's more, social media is a great way to build relationships with potential clients.
Written by Bespoke Media Group