The term "lead" has become increasingly popular among marketing agencies, especially with the rise of social and digital marketing in recent years.
But what exactly does "a lead" mean and where do we stand on this matter?
Leads can take various forms and shapes, but fundamentally, a lead represents someone who is actively considering engaging with your business.
Regrettably, in the midst of numerous marketing agencies promising results such as 100 leads in just 90 days, it's easy for agents to fall into the misconception that social media marketing is a magical solution for prospecting and generating a flood of listings.
However, reality paints a different picture.