If you're like most people, you probably think that email marketing is dead.
After all, with social media being all the rage these days, who needs email marketing?
Well, the answer may surprise you. Despite what you may think, email marketing is still alive and well. In fact, it's one of the most effective marketing tools available today. So, if you're not getting results from your email marketing campaigns, there are a few things you can do to turn things around.
The first thing you need to do is take a close look at your subject lines. Your subject line is the make-or-break element of your email marketing campaign. It's what determines whether or not your recipients will actually open and read your email. So, if your subject lines are weak or uninteresting, it's no wonder your campaigns are falling flat.
To write effective subject lines, start by thinking about what your recipients want and need.
What kind of information are they looking for? How can you help them solve their problems? Once you know the answers to these questions, you'll be well on your way to writing attention-grabbing subject lines that will get results.
Another important element of email marketing is timing. If you're sending out emails at the wrong time, you're missing out on opportunities to engage with your audience. The best time to send emails depends on a number of factors, including your audience's location and time zone, as well as their personal schedules.
That being said, there are a few general guidelines you can follow to ensure your emails are being sent at optimal times.
For example, if you're targeting people in the United States, the best times to send emails are Tuesday through Thursday mornings and afternoons. Of course, this isn't set in stone; you'll need to test different times and days to see what works best for your audience.
But following these general guidelines will help increase the likelihood that your emails will be seen and read by your recipients.
Australia & New Zealand for instance, we've found a higher open rate when emails are sent out on Sunday afternoons.
Why isn't your email marketing strategy working?
1. Not Asking People to Opt In
One of the first things you need to do when setting up your email marketing strategy is to make sure you're only sending emails to people who have opted in to receive them. Otherwise, you could end up with a high spam rate, which will damage your sender reputation and make it harder for your emails to reach people's inboxes.
2. Not Segmenting Your List
Once you've built up a list of subscribers, it's important to segment that list so you can send more targeted emails. For example, you might segment by location, age, or interests. That way, you can send more relevant emails that are more likely to convert.
3. Sending Too Many Emails
Sending too many emails is one of the quickest ways to get people to unsubscribe from your list. So, make sure you're only sending emails when you have something valuable to share. A good rule of thumb is to send no more than one email per week.
4. Not Personalizing Your Emails
Personalized emails perform better than ones that aren't personalized, so it's important to take the time to personalize each email you send. That could mean including the subscriber's name in the subject line or body of the email or tailoring the content to their specific needs or interests.
5. Not Creating Compelling Subject Lines
One of the most important parts of an email is the subject line because it's what gets people to open the email in the first place. Make sure your subject lines are clear, concise, and compelling by avoiding too much punctuation and tricky words or phrases.
Email marketing is still an effective tool for reaching and engaging customers and prospects—but only if it's done right. To get results from your campaigns, start by paying close attention to your subject lines and timing.
By following these simple tips, you'll be well on your way to email marketing success!