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Not Another Market Wrap - Yep, First one for 2020 :-)

Woah, what a start to 2020.

I was quietly confident that January was going to be a big month for us but I was not expecting the response from you guys in regards to our new marketing, Bespoke membership and just social marketing in general. 

It appears everyone has come back from the break positive and ready to smash it this year.  We have welcomed 27 new clients to the Bespoke family in January and I couldn't be happier to see so many agents, agencies and networks see the value in online marketing and getting involved.  If January was a sign of what's to come in 2020 then strap on your seatbelts because it's going to be crazy year.  Let's check out the month that was and have a little sneak peek at what's coming in Feb.


Bespoke Media Management on track to change the way real estate is marketed in 2020.

Finally, after months of having to keep quiet about our plans for 2020, we can announce in full detail what we have in store for next year. We spent most of the second half of 2019 looking at our business and analyzing what was working, what wasn’t, where improvements could be made. To see what is coming in 2020 click HERE


Our business exploded with one email

In one single email my business exploded on January 8th. We featured this image with an editorial a little different to how you might normally see an advert for a property.  Disengaged with the normal lounge room, kitchen and front of the property images on social media I wanted to do something fun and engaging and it seems we nailed it.

We are not saying ditch these images for good, simply reminding that social media are social platforms & REA, & your website are selling platforms and they two different types need to be marketed in two different ways. 


It was hardly a fair fight!

Will 2020 see the extinction of print marketing? Many of you are starting to feel it may be on the cards. Check out the difference between one of my Sydney based clients results from his print campaign vs my online marketing campaign.

It was hardly a fair fight. Read the article HERE



With so many people claiming to know how to market on social media it can be easy to forget that this is in fact marketing and your online reputation is at stake. I saw one client recently where the ad had gone out with the wrong surname and under another profile.


Before you hire anyone to handle your social media read this article HERE


I got to sit down with Danny Doff, principal of Laing + Simmons Double Bay to talk all things social & why he sees value in social marketing for his clients.


Eastern suburbs recruitment specialist Brandon Wylie sat down with me to discuss 2019, what made agents leave and what he sees for 2020. 

Watch the interview HERE


Happy Feb everyone. 

Thank you for making it a great month & I hope you have a great month and look forward to working with you. As always, please get in touch if there's anything I can do to help with your online marketing.

Nic Fren 


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