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The Social Media Platforms to Watch in 2023

It's no secret that social media platforms are constantly changing. What was popular last year may not be popular this year, which is why it's important to stay ahead of the curve. So, what social media platforms should agents be on in 2023? Here are a few to keep an eye on.

If you're an agent, there's a good chance you're using social media to some extent. But with so many platforms out there, it can be hard to know which ones are worth your time.

Firstly, the key is not to spread yourself thin by trying to be everywhere at once.

Instead, focus on being active on a few platforms that work well for you and your business goals and grow from there.

When I started doing this back in 2012, I was only on a personal Facebook page. I grew my audience, moved over to a business page and then years later jumped on Instagram. Growing your audience and delivering the right message to them is key to your social media success.

TikTok: A Platform on the Rise

TikTok is a relatively new social media platform that is quickly gaining popularity, especially among young people. TikTok is all about short videos, usually between 15 and 60 seconds long. What sets TikTok apart from other video-sharing platforms like YouTube and Instagram is its focus on creative content and trends.

If you're an agent looking to build brand awareness, TikTok is a great platform to be on. You can use TikTok to show off your personality and create videos that will make people laugh or think. Keep in mind that the key to success on TikTok is consistency—you need to post regularly to maintain your audience's attention.

Facebook: Still Relevant but Losing Users

Facebook has been around for over a decade now, and it's still one of the most popular social media platforms out there. That said, Facebook is slowly losing users, especially younger users who are flocking to newer platforms like Snapchat and Instagram.

So why should you still be on Facebook as an agent? Because it's still a great platform for generating leads. Facebook allows you to target potential customers with ads based on interests, demographics, and other factors. And because Facebook is so popular, chances are your clients are already on the platform—which makes it easier for them to connect with you online.

Instagram: Here to Stay

Like Facebook, Instagram has been around for awhile now—but unlike Facebook, its popularity isn't in the same decline, yet.. In fact, Instagram is one of the fastest-growing social media platforms out there. And it's no surprise why: with its focus on visual content, Instagram is the perfect place to showcase your listings and highlight your successes as an agent.

LinkedIn: Great for B2B but Ensure Your Messaging Is Different

If you're looking for a platform that's great for building relationships with other businesses, LinkedIn is definitely worth considering. LinkedIn has over 610 million active monthly users worldwide—making it one of the largest professional networks out there.

The key advantage of LinkedIn is that it allows you direct access to other business professionals, which means you can build relationships and connect with potential clients without having to go through gatekeepers like you would on other platforms like Facebook or Instagram.

However, it's important to keep in mind that LinkedIn is not necessarily the best platform for generating leads among individuals—since most people use LinkedIn primarily as a way to connect with other businesses rather than individuals (hence the name "LinkedIn").

So if your target audience is individuals rather than businesses, you might want to consider focusing your attention on other platforms like Snapchat or Instagram instead.


One platform that looks like it's here to stay is Snapchat. While other platforms have come and gone, Snapchat has managed to maintain a loyal user base. Why? Because it's fun! When users open the app, they're greeted with a news feed full of videos and images from their friends. They can also watch live stories from around the world, which makes them feel like they're part of a global community.

Agents can use Snapchat to build brand awareness and generate leads. For example, they can post behind-the-scenes photos and videos of properties they're listing or showings they're hosting. They can also do short video tours of homes on the market and use filters to make them more fun and engaging. Plus, with Snapchat's new map feature, users can see where their friends are snapping from and potentially discover new places to live.

Virtual Reality

Virtual reality is another platform that looks promising for agents. While it's still in its infancy, there are already a number of VR headsets on the market. And as prices come down and technology improves, VR is only going to become more popular.

Using VR, agents can give potential buyers virtual tours of homes without them ever having to step foot inside. This is especially useful for out-of-town buyers or those who are relocating from another city or state. It's also a great way to generate leads; agents can set up virtual open houses and invite potential buyers to tour the home from the comfort of their own living room.

The Bottom Line

These are just a handful of the top social media platforms for agents in 2023. Of course, there are many other platforms out there, but these are a good place to start if you're looking to build brand awareness, generate leads, or get involved in your community online.


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