Will The New Breed of Marketing Agencies Still Be Here in 2024?

In an era where marketing agencies are facing unprecedented challenges, Bespoke Media Group stands out as a beacon of resilience, celebrating its upcoming sixth anniversary next month and the remarkable milestone of an upcoming announcement on reaching 1,000 members, globally.

As the marketing landscape witnesses the closure of agencies and the emergence of new trends, Bespoke Media Group continues to thrive, attributing its success to a steadfast commitment to simplicity, genuine value delivery, and an unwavering industry reputation

With so many looking at this industry as 'making a quick or easy buck', it underscores the volatility of the marketing industry, with another agency, comparable in tenure to Bespoke, announcing its closure today due to the perceived difficulty of achieving success in this competitive arena.

"This is certainly becoming a trend I'm seeing more of" says Mr Fren, who has witnessed a number of agencies closing their doors throughout the year.

Bespoke, however, has not only weathered the storms but has also flourished, expanding its reach into the French market. This is the second international announcement the group has made in 2023 after entering the Switzerland market in February, marking a presence in 8 countries.

"Success in business is built on trust, value for money, and credibility," notes Nic Fren, founder and CEO of Bespoke Media Group.

"While the industry experiences significant shifts, we have maintained our course, providing real tools and value to our members."

One recent notable trend in the marketing landscape that Bespoke Media Group has observed from those in this space is the sudden interest on nurturing databases.

In response to the decline of the 'Guaranteed Listings' fad, many agencies hastily adopted lead nurturing strategies, often resorting to cookie-cutter approaches.

This reactionary behavior, as observed by Mr Fren, reflects a lack of unique selling propositions (USP) in the marketplace, raising concerns about the long-term sustainability of these agencies.

"We've prided ourselves on the longterm game with our members since day one" says Mr Fren. "As a real estate agent myself, I understand the value in building & nurturing relationships & always knew these short term fads would eventually fade away".

"In the face of changing trends, we've remained steadfast in our commitment to our members. We haven't altered our model because it works—for us and for our members," Mr Fren emphasises.

"This can be a very lucrative space to be in, however I feel when looking at engaging a marketing agency to work with your biggest asset, YOU, you need to be confident they know what they are doing and are proactive rather than reactive.

Bespoke Media Group's journey to success is marked by a dedication to providing genuine value, a commitment to simplicity, and an unyielding focus on building lasting relationships.

As the agency prepares to enter its sixth year, it serves as a testament to the enduring power of a business strategy founded on trust, credibility, and unwavering commitment to member satisfaction.

If you would like more information on how we help agents, agencies and real estate networks grow their businesses, we'd love to hear from you.